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Quoted in the News
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“Viral marketing campaigns can be very effective…but usually are not a source of sustainable competitive advantage. If Ford’s use of YouTube works in the short run but doesn't establish a long-term differentiation for Fiesta, then it is difficult to call it a truly successful campaign.” Christie Nordhielm, clinical associate professor of marketing, on Ford's use of YouTube to market the redesigned Fiesta.
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“Area codes, like other identifiers, can easily be put within people's social identity ... to the point where area codes can be used to clearly demarcate groups. They are meaningful as a cultural identity to the extent that they are shared. It's when everyone has the same thing that it's a common identity. As these thing get broken up, it may be over time something that people don't get attached to any longer.” Jeffrey Sanchez-Burks, associate professor of management and organizations, regarding potential new area codes in North America.
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“I would not be surprised to learn that the (Chinese) security folks had a hand in this and see it as an additional tool for censorship and information gathering.” Kenneth Lieberthal, William Davidson Professor of Business Administration; Arthur F. Thurnau Professor of Political Science; distinguished fellow of the William Davidson Institute, about tests showing the new Chinese censoring software also blocks some political content.
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