Michigan Ross School of Business
Yaffe Center for Persuasive Communication

U-M Courses on Persuasion

Courses on Persuasion through The Center and through the University:

  • The Yaffe Center offers two courses: "Designing Persuasive Communications" and “Leveraging Industrial Design for Marketing Advantage.”

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  • University of Michigan Persuasion Courses

    Because persuasion covers a wide variety of disciplines, various departments and schools at the University of Michigan offer courses related to the broad rubric of "persuasion." Click on "More" to view courses and syllabi offered. Please note this listing will be updated as more information becomes available.

    >View the courses

I Love New York Logo

The iconic "I love NY" design became one of the most recognizable and ubiquitous logos of any city in the world.

I love (heart) NY 1977