Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Advertising, Branding & Business

  • Creativity Online

    This site summarizes what critics have found to be some of the most successful and effective advertisements that are currently on television.

  • Adobe

    Founded in 1982, Adobe Systems builds award-winning software solutions for Web and print publishing. Its graphic design, imaging, dynamic media, and authoring tools enable customers to create, publish and deliver visually-rich content for various types of media.

  • Advertising Age

    This site is the internet compliment to the weekly magazine Advertising Age. There are numerous articles, opinions and data on traditional and nontraditional advertising and marketing. Additional features include a job bank, and ordering an AdAge subscription online.

  • Advertising Educational Foundation

    The AEF provides information and resources relating to advertising. There is a career section, calendar of events and online discussions in addition to the large collection of advertising articles and commentaries.

  • Advertising & Society Review

    This electronic journal aims to look at the link between advertisements and the effect they have on our worldwide culture. Contributing authors come from a wide background of academia including political science, antropology, historians, economists, and cutlural studies.

  • American Federation of the Arts

    With its headquarters in New York City, the American Federation of Arts creates a variety of interpretive materials designed to engage and inform those of all ages who visit its exhibitions.

  • American Journalism Review

    This site contains over 18,000 links to newspapers, magazines, broadcasters and news services worldwide. In addition, all of the online versions of the major US cities' newspapers can be located by following links from this master site.

  • American Marketing Association

    This is the main page for the American Marketing organization; the site has numerous links to research sources about consumer psychology as well as a variety of techniques used to visually persuade.

  • Association for America's Public Television Stations

    As a non profit organization, the APTS' mission is to support the continued growth of a strong and financially sound noncommercial television service for the American public.

  • Communication Arts Magazine

    Magazine on creativity for graphic designers, art directors, copywriters, photographers, illustrators and multimedia designers.  Communication Arts is a collection of articles and sources for artists and advertisers who seek to discover the latest information in the creative community.

  • Cultural Creativity

    All successful marketing works because it hits the right cultural button, creatively harnessing the power of culture - the greatest influence in all our lives and purchase decisions. This statement is the main principle of the corporation, "Cultural Creativity," which uses semiotics to enhance a product's appeal for any company wishing to do so.

  • Cybersociology

    This article discusses Cyberspace, a term coined for the accessible area of the World Wide Web, its primary focus and consequent impact in recent years. Links that develop from this site include research material about related topics.

  • Design Language, Etc.

    A site with numerous links that discusses controversial issues in the following fields: design, teaching, theory, ergonomics, philosophy, product language, semiotics, semantics, poetry, marketing, and morphology.

  • Design Management Institute

    DMI's objectives are five-fold. They aspire to help design managers become leaders in their profession, make accessible a body of knowledge educate managers and policy makers sponsor, promote, and conduct research and advocate for the economic and cultural importance of design.

  • EMRL

    The Experimental Media Research Laboratory has been working in media of all types since 1993, primarily focusing on the time-based arts such as audio and video. Their experienced staff now offers services in many fields of media, including all facets of film/video and audio production, graphic design, screen printing, photo and film archiving and restoration, 3d modeling and animation, and more.

  • Film and Television Studies

    This site contains a series of articles and web links. One of the many included topics is generalities and stereotypes made in marketing and the media. There are contributions from numerous authors, who write for various sources.

  • IASS-AIS

    The International Association for Semiotic Studies -- Association Internationale de Sémiotique IASS-AIS was founded in 1969 and is the world organization in semiotics. Some of its numerous goals include promoting semiotic research in a scientific spirit, reinforcing the international cooperation of this field, collaborating with similar associations, and providing an international forum of discussion for these issues.

  • Iconocast

    Contains articles and resources for online advertising and marketing.

  • Industrial Designers Society of America

    IDSA is dedicated to communicating the value of industrial design to society, business and government. IDSA provides leadership to and promotes dialog between practice and education

  • International Semiotics Institute

    The ISI organizes annual international summer congresses, seminars and winter schools of semiotics with various themes. Moreover, it supports international research groups and projects, as the Finnish-Hungarian symposia on Semiotics, International Musical Signification -project, and the early doctoral and post- doctoral Seminar in Musical Semiotics.

  • Internet Advertising Bureau

    This organization has numerous articles, reports, statistics and even job opportunities in the field of internet advertising.

  • Internet Marketing Center

    This is a list of over 750 corporations that advertise online and have large advertising budgets. All of these compaines are examples of successful online marketing.

  • Internet Marketing Tips

    This site contains a list of suggestions for a fledgling web enterpeneur to initiate e-commerce. It also provides links for successful online promotion.

  • Journalism/News

    This site contains general nformation about journalism and media businesses. Additional relevant links include: Broadcasting, Legal, Ethical and Policy Issues and Media Economics and Ownership.

  • Journal of Information Science

    "This journal serves as a forum for new research in information transfer and communication processes in general, and in the context of recorded knowledge in particular. Concerns include the generation, recording, distribution, storage, representation, retrieval, and dissemination of information, as well as its social impact and management of information agencies."

  • Mastery InSight Institute

    This is a brief dialogue taken from the Mastery InSight Institute that discusses advertising's effect on the American consumer.

  • MCS-The Media and Communications Studies Site

    This page is saturated with links, resources, and research about various forms of media, including film, advertising, and TV & Radio.

  • National Art Education Association

    Founded in 1947 with the merger of the Western, Pacific, Southeastern, and Eastern Region Art Associations, the NAEA includes over 17,000 art educators from every level of instruction-essentially anyone and everyone concerned about quality art education in schools.

  • NetB2B

    NetB2B is Advertising Age's digital online publication of the marketing revolution; it contains many links and additional information about the most current information in the marketing world.

  • New York University Media Research Lab

    The Media Research Laboratory is exploring techniques that allow people to use the computer as a tool to share ideas, express creativity, interact and communicate in new ways. The research is aimed at providing bridges between people and computers, to enable any member of society to join the digital community.

  • Online Advertising Discussion List

    A list of resources all pertaining to internet advertising, ranging from conference reports to advertising legistlation.

  • Semiotics

    This site is simply a thorough list of numerous links that provide information about the study of signs in our daily lives.

  • Semiotics Home Page

    This page is devoted to the study of Semiotics, as it contains numerous detailed links about the study as well as thorough research presented on the subject by both students and professors at Indiana University.

  • Society for Consumer Psychology

    By completing thorough research, holding conferences, and publishing literature, the authors of this site hope to gain a grasp on consumer psychology. This site contains discoveries about consumer behavior through the publication of previous papers as well as information about new and upcoming conferences.

  • Technology Assessment 

    The author of this site has compiled a list of useful rhetorical figures that are prevalent in advertising. They are all defined and displayed thoroughly.

  • Transcript of a Lecture by David Ross

    This is a transcript of a lecture from David Ross who gives an explicit presentation about effective online communication.

  • University of Michigan Business School

    The Ross School of Business is a world leader in teaching and researching business topics including Finance, Marketing, Corporate Strategy and Accounting. It consistently ranks in the top 10 U.S. full time MBA and BBA programs. There are also part-time classes, executive education, workshops and lectures.

  • VideoMaker

    VideoMaker's mission is to democratize and enrich television by educating, inspiring, and informing end-users.

  • Vision and Art

    This is a psychological, visual tutorial that illustrates the use of vision in art by displaying things like three dimensional images and optical illusions.

  • Why Use Visuals?

    This study, done at Pacific Lutheran University, discusses the effectiveness of using visuals in presentations and the effect on audience appeal.

  • World Wide Arts Resources

    This is an interactive arts gateway that provides access to artists, museums, galleries, art history, arts education, antiques, performing arts, classified ads, resume postings, arts chats, arts forums and much more. 

  • Yahoo! Music

    Yahoo! Music is a media company dedicated to creating the premier Internet music site,Yahoo! Music. Yahoo! Music provides music fans with the broadest array of music, music videos and music-related editorial content on the Web, while at the same time giving its visitors a wide selection of streaming audio, the Web's largest collection of music videos, concert listings, exclusive artist features and chats covering all genres of music.

 

Dyson's Market Success

By applying physics concepts and saying "goodbye to the bag,” Dyson's eye-catching, modern, vacuum cleaner design won it market success.

Dyson vacuum 1983