Center News and Links
The Yaffe Center offers many resources to help define the fast-developing field of persuasive communications studies:
- Workshop on Search Engine Marketing is the Center's next event on January 30, 2009.
- 2009 Advertising and Consumer Psychology Conference: Call for Papers
- The Yaffe Center new media initiative examines the many emerging communication tools, led by Center co-directors, Tim O'Day and Rajeev Batra
- This year's Distinguished Speaker series is underway. Please visit the Speaker page for a complete schedule.
- Our publications augment and expand the information available on this web site.
