Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Center News and Links

The Yaffe Center offers many resources to help define the fast-developing field of persuasive communications studies:

The Yaffe Center new media initiative examines the many emerging communication tools, led by Center co-directors, Tim O'Day and Rajeev Batra

This year's Distinguished Speaker series is underway. Please visit the Speaker page for a complete schedule. Our publications augment and expand the information available on this web site.