Center News
May 28 - 30, 2009
Overview
The 2009 Advertising and Consumer Psychology Conference was held at
the facilities of the Ross School of Business, University of Michigan,
Ann Arbor. It was chaired by Professors Rajeev Batra (University of
Michigan, Yaffe Center and Ross School of Business), Punam Anand Keller
(Tuck School of Business, Dartmouth), and Vic Strecher (University of
Michigan, Medical School and School of Public Health). The Yaffe Center
for Persuasive Communication was the primary organizer for this
Conference, under the aegis of the Society for Consumer Psychology.
The Lead Sponsor for the Conference was the National Center for Health
Marketing and Centers for Disease Control and Prevention (CDC) in
collaboration with the National Public Health Information Coalition (NPHIC).
The Conference was co-sponsored by the Yaffe Center for Persuasive
Communication, the University of Michigan Ross School of Business, the
University of Michigan School of Public Health, and Johnson & Johnson.
Additional sponsorship support was provided by the Association for
Consumer Research.
Please click here to view the conference website.
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