Fall 2013 Distinguished Speaker Series
The Yaffe Center was proud to present the
Fall 2013 Speaker Series on Brand-building, Digital Marketing, and
Wednesday, September 18, 7-8 PM, E1550
President, Sunberg-Ferar Design (Walled Lake, MI)
Sunberg Ferar is an Industrial Design Firm specializing in User Interface and Product Design
Curt spoke on the topic of creating product designs that excite the soul.
Wednesday, October 9, 7-8 PM, E1550
VP, Design - Kaleidoscope Product Development
Kaleidoscope is an Industrial Design firm specializing in Product, Packaging and Automotive Design.
Guiseppe presented case studies relevant to their work on Proctor & Gamble packaging.
Wednesday, October 2, 7-8 PM, E1550
Owner/Principal, Carnevale Interactive
Canevale Interactive is a Graphics and Web Development Design Firm
Michael presented case studies relevant to how they communicate a brand's messaging through 2D Design (Web and social media).
Monday, November 18, 8-9PM, Room R0230
Creative Services Director, Crisp Media
(Recently named one of the 30 most creative people in mobile advertising by Business Insider)
“Mobile Creative That Works”
Understanding the evolution of digital advertising from desktop computers to mobile devices, and how big brands across industry sectors are using rich media on these devices to promote product messaging and real-time consumer interactions.
Tuesday, November 12, 5:00pm -
6:30pm, Room K1310
The Contagion Workshop
Free workshop offered by two "social engagement" agency experts, Marcus Collins (U-M alum) and Chaucer Barnes, who have experience with Beyonce, Budweiser, Converse, EA, Microsoft, State Farm, etc.
Friday, November 15, 8.30AM – 3PM, Blau Auditorium
5th Annual Yaffe Center Digital Marketing Workshop
Social Media 2013: What's Working. What's Not, What We Are Learning
Speakers from Chrysler, Facebook, Google, Merkle
Monday, November 25, 8-9PM, Room R0230
EVP, Specific Media
“Reviving MySpace with JT”
Monday, December 2, 8:00PM Room R0230
What We’ve Learned About Digital Marketing
To learn more about Digital Marketing topics such as: Overall Perspectives on Digital Marketing; Using Social Networking for Marketing; Viral Marketing; Paid and Organic Search Engine Marketing; Mobile Marketing; Display Advertising; visit the Yaffe Center’s Digital Media Resources website linked to from the front-page of www.yaffecenter.org. There you’ll find content-filled wikis, past speaker presentation materials, and useful links on these and other topics. If you would like to help us build these resources, contact Prof. Batra (firstname.lastname@example.org): we can pay for your time and help you build your knowledge and resume!
Tuesday, December 3, 5.20-6.30PM, Blau Auditorium
Global Marketing Director
Building and Leveraging the Special K Brand
Wednesday, January 29, 5:45-6:30 To view the video of the talk, click
here > Visit our complete Speaker Archives for
more details, including videos and presentations, on past speakers.
CEO of Deutsch LA
The Yaffe Center for Persuasive Communication with Marketing 311 and 407 were pleased to welcome Mike Sheldon, CEO of Deutsch LA, to talk about his experiences in and perspectives on Advertising, including a preview of the Super Bowl Volkswagen campaign.
To view the video of the talk, click here
> Visit our complete Speaker Archives for more details, including videos and presentations, on past speakers.