Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Restoring America's Image Abroad

Following is a list of presentations from the October 2003 Yaffe Center organized workshop "Communicating with Skeptical Audiences-Challenges and Solutions". At the bottom of this page are biographical sketches of the participants.


Biographical Sketches

  • Rohini Ahluwali
    Rohini Ahluwalia is the Stockton Research Fellow and an Associate Professor of Marketing at the University of Kansas. Her doctoral dissertation, completed at the Ohio State University, was the winner of the American Marketing Association's John A. Howard Award for the best dissertation. Her research attempts to understand how people process, resist and are influenced by counter attitudinal and negative information. A second stream of research focuses on branding issues from an information processing perspective. Her research has been published in top flight marketing journals such as the Journal of Marketing Research and the Journal of Consumer Research. It has been reported in several newspapers and radio stations as well as on CBS News and Fox News Channel. She serves on the Editorial Board of the Journal of Marketing and reviews extensively for the other leading marketing journals. She was the recipient of an Excellence in Teaching Award from the University of Kansas.
  • Paul Denig - Director, Washington Foreign Press Center
    Paul Denig is Director of the Washington Foreign Press Center. He joined the United States Foreign Service (U.S. Information Agency) in 1983. After initial training in public diplomacy and the Serbo-Croatian language, Mr. Denig was sent to Belgrade, Yugoslavia. In 1985, he was transferred to Sarajevo, capital of Yugoslavia’s Republic of Bosnia-Herzegovina, as Director of the American Center, responsible for all press, cultural, educational and exchange work of the USG in that part of the country. Following this first overseas tour, Mr. Denig returned to Washington (1987-1990), to USIA’s Bureau of Programs, where he recruited experts in U.S. foreign and national security policy for speaking tours in Europe and the Far East. In 1990, Mr. Denig was assigned to Hannover, Germany, as Director of the Amerika Haus, USIA’s establishment in the State of Lower Saxony. During his final year in Germany, Mr. Denig was responsible for USIA’s programs in all of Northern Germany. In 1994, the Foreign Service sent Mr. Denig to Durban, South Africa, as Consul for Press and Cultural Affairs. In 1997, Mr. Denig returned to Washington, taking up the duties as Public Diplomacy Desk Officer for Austria, Germany, and Switzerland in USIA’s Office of European Affairs. When the U.S. Embassy in Belgrade was reopened and the Department of State urgently needed a language-qualified officer to act as Counselor for Public Affairs, Mr. Denig agreed to take on these duties for a year, 2001-2002. In February, 2002, he was promoted to the Senior Foreign Service with the rank of Counselor. Returning to Washington in July, 2002, Mr. Denig began his current assignment as Director of the Washington Foreign Press Center.
  • James Cox
    Jim Cox is a Senior Vice President at Hill and Knowlton and is based in the New York office. He is nationally recognized as an expert in corporate reputation management, and a specialist in crisis communications and litigation. Prior to joining H&K, Mr. Cox was a senior executive with Edelman Public Relations for more than 12 years. He served as executive vice president and general manager for public affairs with Edelman in New York and also worked in an international business development role. Mr. Cox has a broad background in international work, including clients in Saudi Arabia, Mexico, Chile, Canada, New Zealand, the U.K., Switzerland and Korea. Mr. Cox’s client experience has included work with New York Life, Deloitte Consulting, GE Capital, Exxon, Reuter's, Johnson & Johnson, Procter & Gamble, American Home Products, BellSouth, British Airways, Continental Airlines, Republic Industries, Pioneer Hi-Bred, Monsanto, Union Carbide, Rhone-Poulenc, TRW, Georgia-Pacific, Louisiana-Pacific, SABIC, Saudi Aramco, Evian Waters, Coca-Cola Foods and McDonald's. During his career, Mr. Cox has won two Silver Anvils from the Public Relations Society of America, as well as over 100 local, state and association awards for his public relations work. He holds a bachelor's degree in journalism and an MBA from the University of Houston.
  • Jami Fullerton
    Jami Fullerton earned her doctorate from the University of North Texas in 1997 and received her BA in Journalism from the University of Oklahoma in 1984. Prior to entering academe, Dr. Fullerton worked in the advertising industry in Dallas. Now in her sixth year, Dr. Fullerton is on the faculty of the School of Journalism and Broadcasting at Oklahoma State University, where she teaches undergraduate advertising and graduate level mass communication courses, including Mass Communication Theory and Research Methods. Dr. Fullerton's research interests include the portrayal of gender in advertising and cross-cultural communication. She has published numerous studies on international and ethnic advertising in national academic journals including one of the top journals in the field, Journalism and Mass Communication Quarterly. Her current research program is focused on U.S. public diplomacy efforts since 9/11. In 2001 the U.S. State Department awarded Dr. Fullerton a grant to conduct women's leadership training in Uzbekistan. In 2003, she received a university grant to study international reaction to the State Department's Shared Values Initiative.
  • William Fung Kwok Lun
    Dr William K. Fung is Group Managing Director of Li & Fung Limited, a third-generation family concern that he has helped transform into a multinational trading company with a sourcing network of close to 40 countries and an annual turnover of US$5 billion. Business Week ranked him among the world’s Top 25 Managers in 1995, and one of the 50 Stars of Asia in 2000. Together with his brother, Dr Victor K Fung, he was also awarded the Emerging Markets CEO of the Year by Euromoney in 2000. Dr Fung is also Non Executive director of Convenience Retail Asia Limited, HSBC Holdings PLC, CLP Holdings Limited, chinadotcom corporation and VTech Holdings Limited. Dr Fung graduated from Princeton University with a Bachelor of Science in Engineering and also holds an MBA degree from the Harvard Graduate School of Business. He was conferred an Honorary Doctorate of Business Administration by the Hong Kong University of Science and Technology in 1999. Currently, he is also a Council Member of the Chinese University of Hong Kong and a Court Member of the University of Science and Technology.
  • Steven Iatrou
    Steve Iatrou studied electronics and communications at Lake Superior State College and Western Michigan University (respectively) for two years before enlisting in the United States Navy in 1981. After completing Electronics Technician (ET) ‘A’ school in Great Lakes, Illinois he attended nuclear power school in Orlando, Florida where he was awarded an NROTC scholarship to the University of Oklahoma where he received his bachelor’s degree. ENS Iatrou earned his surface warfare qualification while serving in USS IOWA (BB 61) as a deck division officer and CIC officer. He was then assigned as Assistant Plans Officer to Commander, South Atlantic Force in Roosevelt Roads, Puerto Rico and in 1992 earned a Master of Science degree in Systems Technology, Joint Command, Control and Communications from the Naval Postgraduate School (NPS). He was promoted and served at NPS from 1996-1999 as the Military Instructor in Information Warfare and from 1999-2000 was the Assistant Systems Department Head at Fleet Numerical Meteorology and Oceanography Center in Monterey. His final tour was at Naval Postgraduate School where he served as the Military Instructor in Information Systems and Operations (ISO) as well as the Academic Associate for the ISO Curriculum, the Program Officer for the ISO and Information Warfare curricula, and the Associate Chair for Distributed Learning in the Information Sciences Department. Steve Iatrou retired from the US Navy in July 2003 and is now a Lecturer in Information Sciences and Operations, as well as the Academic Associate for the Information Sciences and Operations curriculum and the Associate Chair for Distributed Learning in the Information Sciences Department, Naval Postgraduate School.
  • Colin Irwin
    Colin Irwin is a Research Fellow in the Centre for the Study of Ethnic Conflict at Queen's University Belfast. He was the principal investigator on the project 'Peace Building and Public Policy in Northern Ireland' funded by the Joseph Rowntree Charitable trust. As part of the Northern Ireland peace process, he conducted eight public opinion polls in collaboration with the political parties elected to take part in the Stormont Talks. Since then he has extended his work to include the Balkans and the Middle East. > peacepolls.org
  • Alice Kendrick
    Alice Kendrick is professor of advertising in the Temerlin Advertising Institute at Southern Methodist University. She holds a Ph.D. in Communications from The University of Tennessee, a M.A. in Adult Education also from The University of Tennessee, and the M.A. and B.A. degrees in Journalism from Louisiana State University. Her research in the areas of advertising account planning, media content, and advertising education has appeared in journals including Journal of Advertising Research, Journal of Services Marketing, Journalism & Mass Communication Quarterly, and Southwest Mass Communication Review. Her work has been featured in Advertising Age, Adweek, Ms. magazine, Incentive, and Promotional Products Business, and she is co-author of a book entitled Successful Advertising Research Methods (with Jack Haskins). In 2000, Dr. Kendrick was awarded the Carl Rosenfeld Education Prize for her research on the effectiveness of promotional products. In 2003 she was awarded the Meadows Distinguished Teaching Award by SMU. Dr. Kendrick currently serves on the National Advertising Review Board, and is an active member and former chair of the American Advertising Federation’s Academic Division. In 2000 she was selected as a judge for the Advertising Hall of Fame.
  • Eric Knowles
    Dr. Eric S. Knowles is a Professor and former Chair of Psychology at the University of Arkansas. He received his Ph.D. in Personality and Social Psychology in 1971 from Boston University. He is a Fellow of the American Psychological Association and the American Psychological Society and has been a Fulbright Scholar to Sweden. He studies persuasion and compliance, especially strategies that work by removing resistance to persuasion. His book with Jay Linn, Resistance and Persuasion, will be released in January 2004. You may read more about his research at: >http://researchfrontiers.uark.edu/6330.php
  • Steven C. Parrish
    As Senior Vice President, Corporate Affairs, Altria Group, Inc., Steven C. Parrish is responsible for the Altria family of companies’ corporate affairs strategies and is its principal spokesperson. Mr. Parrish was appointed to his current position in May 1995.

    In leading these strategies, Mr. Parrish has been actively involved in the family of companies’ efforts to build bridges to a range of constituencies, including health organizations, antismoking groups, civic organizations, the media and government.
    Mr. Parrish has addressed a broad range of organizations, including the U.S. Hispanic Chamber of Commerce, the National Center on Addiction and Substance Abuse, The Conference Board and the World Presidents Organization. Over the years, he has also appeared on numerous national news programs, such as Face the Nation, Meet The Press, and Moneyline. Mr. Parrish received a B.A. degree in Political Science in 1972 and his J.D. in 1975, both from the University of Missouri. He is a Vice Chairman of the Board of Directors of Safe Horizon—a nationally recognized leader in the field of victim assistance that offers more than 75 programs throughout New York City’s five boroughs and serves over 200,000 people each year.

  • Anthony Pratkanis
    Anthony Pratkanis is Professor of Psychology at the University of California, Santa Cruz where he studies social psychology, social influence, and prejudice reduction. Dr. Pratkanis's expertise is sought by both public and private enterprises. His testimony on subliminal persuasion at the trial of CBS Records/Judas Priest was instrumental in winning that case for the defense. He has appeared in the mass media over 375 times including the Oprah Winfrey Show, Dateline NBC, CBS News, C-Span, and CNN, and his research has been translated into eight different languages. A frequent contributor to scientific journals and the popular press on the topics of persuasion and influence, he is a co-editor of Attitude Structure and Function and of Social Psychology, and a past associate editor for the Journal of Consumer Psychology. His research program has investigated such topics as the delayed effects of persuasion, attitudes and memory, groupthink, affirmative action, subliminal persuasion, mass communications, source credibility, persuasion and democracy, and a variety of influence tactics such as the pique technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting. In 1995, he was elected a fellow of the American Psychological Association. His book Age of Propaganda: The Everyday Use and Abuse of Persuasion (co-authored with Elliot Aronson) was recently issued in a revised edition.
  • Judith Siegel
    Judith S. Siegel is Deputy Coordinator for thematic Programs in the State Department's International Information Programs Bureau, with the rank of deputy assistant secretary. Her office is responsible for the U.S. speaker and specialist program that sends Americans abroad to talk with professional audiences about U.S. policy, U.S. society and values; the Department's web site for foreign audiences; print publications; topical electronic journals; references services, and; other international public diplomacy programs designed to inform foreign audiences about the U.S. Dr. Siegel joined the State Department in 1999 when the United States Information Agency (USIA) was merged with the Department. At USIA, prior to working on information programs, she worked in a number of jobs in the exchange program, including serving as director the U.S. studies program. Prior to joining USIA, she worked at the National Endowment for the Humanities, the Department of Health, Education and Welfare, and at the National Institute of Education, all in Washington, D.C. Dr. Siegel received her bachelor's degree in English from Brooklyn College, and her Ph.D. from the University of Chicago.
  • Nancy Snow
    Nancy Snow is Assistant Professor of Communications at California State University, Fullerton and Adjunct Professor in the Annenberg School for Communication, USC. She is the author of Propaganda, Inc.: Selling America's Culture to the World (Seven Stories Press, 2002), Information War: American Propaganda, Free Speech and Opinion Control Since 9/11 (Seven Stories Press, 2003) and the forthcoming War, Media and Propaganda: A Global Perspective with Yahya Kamalipour (Rowman and Littlefield). Doctoral studies in the School of International Service at American University focused on international communication, intercultural communication, and peace and conflict resolution. Her dissertation, “Fulbright Scholars as Cultural Mediators,” earned an honorary fourth best dissertation of 1992 by the Speech Communication Association, Division of International and Intercultural Communication. Her prior government service includes two years in the Presidential Management Intern (PMI) Program at the U.S. Information Agency and U.S. State Department. Snow regularly writes and speaks on U.S. foreign policy, American persuasion, influence, and propaganda, entertainment and media culture in American society, communications in the public interest, and the impact of global communications theory and practice on democratic participation and community development. She is a contributing writer to Common Dreams website and faculty advisor to Media Channel, Free Press and the Institute for Public Accuracy. In 2002, Snow received a Knight Fellowship to the University of Mississippi for an inaugural workshop on "The Fourth Estate and the Third Sector: Press Coverage of Nonprofits." Dr. Snow received her Ph.D. in international relations from American University in 1992 and a B.A. in political science from Clemson University.
  • Mark Tessler
    Mark Tessler is the Samuel J. Eldersveld Collegiate Professor of Political Science at the University of Michigan and Director of the Center for Political Studies at Michigan's Institute for Social Research. Professor Tessler has attended university and/or conducted research in Tunisia, Israel, Morocco, Egypt, and Palestine (West Bank and Gaza). He is the author or coauthor of eleven books, including Area Studies and Social.

    Science: Strategies for Understanding Middle East Politics (1999); Democracy and Its Limits: Lessons from Latin America, the Middle East and Asia (1999); Democracy, War and Peace in the Middle East (1995); and A History of the Israeli-Palestinian Conflict (1994). A History of the Israeli-Palestinian Conflict has won several national awards and was named a Notable Book of 1994 by The New York Times. Professor Tessler's current research, funded by the National Science Foundation, the U.S. Institute of Peace, and the U.S. Department of State, deals with the attitudes of ordinary citizens in the Middle East toward issues of peace, democracy, religion, and gender. Recent reports of this research appear in Comparative Politics, World Politics, Journal of Conflict Resolution, and International Studies Quarterly. Professor Tessler's professional service activities include the presidency of the American Institute for Maghrib Studies, an American Overseas Research Center affiliated with the Smithsonian Institution, and the editorship for Indiana University Press of a scholarly book series in Middle East Studies.

  • Robin Wright
    Robin Wright has reported from more than 130 countries on six continents for the Los Angeles Times, The Sunday Times of London, CBS News, The Washington Post and The Christian Science Monitor. She has also written for The New Yorker, The Atlantic Monthly, Foreign Affairs, Foreign Policy, The New York Times, The Times (London), The Guardian (London), The International Herald Tribune and many others. Her foreign tours include five years in the Middle East, two years in Europe, seven years in Africa, and several years as a roving correspondent in those areas as well as Latin America and Asia. She has covered a dozen wars and several revolutions. After a decade as Global Affairs correspondent for the Los Angeles Times, she became chief diplomatic correspondent in 2000. In 2001, she won the Weintal Prize for “the most distinguished diplomatic reporting.” Among several other awards, Ms. Wright won the 1989 National Magazine Award for her reportage from Iran in The New Yorker and the Overseas Press Club Award for "best reporting in any medium requiring exceptional courage and initiative" for coverage of African wars. Among her books, “The Last Great Revolution: Turmoil and Transformation in Iran” was selected as one of the 25 most memorable books of the year 2000. Her earlier book "Sacred Rage: The Wrath of Militant Islam" was issued in November 2001 with updated chapters from her travels in Afghanistan and running through the Sept. 11 attacks. She is also the author of "Flashpoints: Promise and Peril in a New World," co-authored with Doyle McManus, which has been translated into six languages, and "In the Name of God: The Khomeini Decade."

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