Creating Persuasive, Credible Web Sites
Creating Persuasive, Credible Web Sites, January 30, 2004
The Yaffe Center was pleased to hold its 3rd annual workshop on “Creating Persuasive, Credible Web Sites.” This workshop included presentations and discussions with practitioners and academics in web development with expertise in architecture and navigation, creative design, and web credibility. The workshop took place, Friday, January 30, 2004.
- Bridget Fahrland, Executive Creative Director for Fry Multimedia and winner of three Addy awards
- B.J. Fogg, Director of the Stanford University Persuasive Technology Lab and author of Persuasive Technology: Using Computers to Change What We Think and Do.
- Peter Morville, President of Semantic Studios, Vice President of User Experience Q LTD, and co-author of the book Information Architecture for the World Wide Web (O’Reilly, 2002), Amazon.com’s “Best Internet Book of 1998."
This workshop was organized by the Yaffe Center for Persuasive Communication at the University of Michigan and featured nationally-known experts in web design, advertising and persuasion to help students, faculty, administrators, and practitioners learn how to use and create more credible and more persuasive web sites. The workshop is sponsored annually by the Yaffe Center with funding from the School of Art & Design, School of Business, School of Information and ISEF.
|08:30AM - 09:00AM
Friday, Janauary 30, 2004
|09:00AM - 10:00AM||Welcome/Session I:
Rajeev Batra, Director
The Yaffe Center
Joe Walls, Professor
University of Michigan
"Information Architecture and Findability" (PPT)
Peter Morville, President
Semantic Studios and VP of User Experience, Q LTD
|10:00AM - 10:15AM||Break
|10:15AM - 11:15AM||Session II:
"On-line Branding: Moving from Image to Experience" (PPT)
Bridget Fahrland, Executive Creative Director, Fry Multimedia
|11:15AM - 11:30AM||Break
|11:30AM - 12:30PM||Session III:
"Using Web Sites to Change What We Think and Do"
B.J. Fogg, Director, Stanford University's Persuasive Technology Lab