Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Founder

Fred  Yaffe, Founder

Fred Yaffe is currently the Chairman and CEO of The Yaffe Group, a set of companies dedicated to advertising, promotions, brand consulting and creative services. Its portfolio includes Yaffe & Company, Yaffe Direct, Yaffe Deutser, and Barrelhouse Creative with offices in Southfield, Mich., Houston and Phoenix. He earned both a Bachelor's degree and an MBA from the University of Michigan and served in the U.S. Army as an Analytic Statistician at the Ballistics Research Laboratory.

Since starting his first agency in 1959, Mr. Yaffe has headed four companies, becoming a widely respected leader of the Midwest advertising community, creating advertising and marketing strategies for nearly every major product category. He is a nationally known expert on retailing and gaming advertising.

Born in Brooklyn, NY, Mr. Yaffe is an avid golfer and fitness and nutrition enthusiast. He is the former Chairman of the Board of Trustees of Leader Dogs for the Blind and currently serves as a board member.

> For more information, please visit The Yaffe Group

Ikea Shopping Experience

Capitalizing on Sweden’s reputation for beautiful furniture design, IKEA presented consumers with a new shopping experience.