The Information Technology Champions program works with selected faculty
members to create high-impact IT teaching innovations for use in BBA,
MBA, and Executive MBA classes. In its first three years the Champions
program has developed eleven teaching innovations involving professors
from five different specialties across the Business School.
Mission and Evaluation
Many of the IT Champions projects are pushing the research envelope of
educational technology. The aim of the Champions program is to support
professors who are developing new ways to teach important business
topics to wide audiences. The Champions program conducts internal
evaluations of all projects. Based on these findings, new projects are
developed and existing projects are modified and offered to a broader
audience.
The IT Champions program also publishes results in the research
literature. Papers based on Champions projects are appearing in the
journals Simulation and Gaming and Educational Technology Research and
Development, and are being presented at conferences including E-Learn
and the Association for Business Simulations and Experiential Learning.
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Tim Fort
Law, History, and
Communication |
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Role-playing: Corporate Social Responsibility
Island Telecom is a role-playing simulation game developed by Tim
Fort to promote learning and discussion about issues of socially
responsible globalization. Fort's students play the roles of companies
trying to balance the demands of creating a profitable business with
various other opportunities for socially responsible corporate actions.
Companies bid against each other for government contracts while
navigating complex tradeoffs related to outsourcing, corruption,
environmental health and safety, gender equity, social justice and
cultural sensitivity.
Fort has used this simulation with classes of undergraduate students,
MBA's, and Executive MBA's.
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Paul Clyde
Business
Economics and
Public Policy |
Gretchen Spreitzer
Management &
Organizations
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MAP Video for Teaching
Two other professors also helped the school explore how authentic MAP
video taken by students can be re-used to enrich the classroom
experience for other students.
Gretchen Spreitzer developed and implemented a training exercise on
Interviewing skills. Students in her Organization Change class viewed
and critiqued a field interview and read expert commentary on the same
interview by UM Professor Anne Harrington.
Paul Clyde used videotape from the Aravind MAP team plus an interview
videotaped at the U-M Hospital to explore comparative advantage. He used
other interviews from Aravind to explore different cost concepts in the
context of the Aravind Hospital System.
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Susan Ashford
Management &
Organizations |
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Leadership Inbox Simulator
How does leadership emerge through daily activities, such as
managing an email inbox? Students in Susan Ashford's leadership class
take on the role of a busy executive about to leave for a trip who has
to prioritize and respond to an inbox full of requests, complaints, and
opportunities and lead while doing it! Student responses to this task
are then compared with those of an executive panel, and to video
commentary provided by former Business School Dean and University
President, Joe White. The class of 2006 completed this simulation as
part of their MBA orientation.
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Jane Dutton
Management &
Organizations |
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A Web Presence for the POS Community
The Champions program helped Jane Dutton and the fast-growing
Center
for Positive Organizational Scholarship (POS) extend their community
beyond the walls of the Ross School by developing an interactive
website. The site now receives thousands of visits every month, and
provides these community resources:
- Online video of the monthly "Positive Links" speaker series
- Shared syllabi
- A calendar of upcoming events
- A directory of active researchers in the field
- Teaching resources
- Research assessment tools
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CK Prahalad
Corporate
Strategy and
International
Business |
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XMAP and the Fortune at the Bottom
of the Pyramid
In the spring of 2003, ten teams of MBA students were
selected to work on a special ‘XMAP' project to document
how companies across the world were working successfully
to provide products and services and improve the living
conditions of the poorest of the poor. Along with written
case studies, each team produced a video documentary of the companies and the people
they serve. The cases and videos have influenced
leading corporations as well as global development policy
at the United Nations and the World Economic Forum in Davos, Switzerland. Videos are also distributed on a CD
with Prahalad's book
The Fortune at the Bottom of the Pyramid: Eradicating
Poverty Through Profits.
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Serving the Bottom of the
Pyramid
The cases and videos created have helped change global
development policy at the State Department, the United
Nations, and the World Economic Forum in Davos,
Switzerland. Condensed versions of the cases and videos
will be featured in Prof. Prahalad's book, The Fortune at
the Bottom of the Pyramid: Eradicating Poverty Through
Profits, available now.
The Student Experience
“Doing this project was in a sense a dream, that I think any business
school student would feel so lucky to have come true.”
“To me, this experience really epitomizes what it means to be a Michigan
Business School student, where you’re given the tools and flexibility to
pursue your dreams, and to be on the cutting edge of new fields that are
really going to change the way the world thinks about business.”
“..then I found myself in a rural village [in India], talking with women
about how they care for their families, and how Hindustan Lever can be
vital to the success and the development of their children. That is more
powerful than anything you can do sitting in a classroom and reading
about it.”
“...the first year of Business School kind of grew the box, and xMAP
showed me absolutely everything that was outside of that box.”
Projects
Produced by Andrew Wilson Sami Foguel
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Casas Bahia
(Brazil)
Retailing
In fifty years, Casas Bahia has grown from one man selling blankets and
bed linens door-to-door to the largest retail chain in Brazil, offering
electronics, appliances, and furniture. With its emphasis on serving the
poor customer, its low prices, and credit determined by payment history
rather than formal income (70% of CB customers have no formal or
consistent income), Casas Bahia grosses over a billion US dollars a
year, and has invoked deep loyalty in its customers.
Condensed Video (5 min 53 sec)
Full Video (12 min 8 sec)
Case (PDF)
Casas Bahia Web Site
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Produced by
Ajit Sharma
Sharmilee Mohan
Sidharth Singh
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CEMEX
(Mexico)
Housing
The third
largest cement manufacturer in the world, CEMEX decided it needed to
move from selling materials to selling solutions. With low fixed prices,
materials on credit, pre-costed housing designs, and even supervised
construction services for Mexicans working abroad, CEMEX makes housing
affordable and possible for the poor in Mexico.
Condensed Video
(3 min 7 sec)
Full Video
(9 min 13 sec)
Case (PDF)
Cemex Web
Site
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Produced by
Sachin Rao
Kuttayan
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eChoupal - ITC Ltd.
(Secunderabad, India)
Agriculture
In
setting up rural farmer-entrepreneurs with Internet access, and using
modern technology to accurately weigh farmers crops (and paying them
promptly), ITC's eChoupal system is transforming India's agricultural
supply chain, reducing systemic corruption and giving farmers both
better prices for their crops and a sense of dignity and confidence in
being connected to the rest of the world.
Condensed Video
(4 min 7 sec)
Full Video
(16 min 18 sec)
Case (PDF)
e-Choupal Web Site
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Produced by
Praveen Suthrum
Jeff Phillips
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eGovernance - Andhra Pradesh, India
Government Services
Partnering with business to
deliver government services electronically is fundamentally altering the
relationship between government and citizens in Andhra Pradesh, the
fifth-largest state in India. Government processes are more transparent;
bribes paid to officials to facilitate transactions through a
bureaucratic, paper-based system are eliminated. Citizens find it easy
to pay bills and get answers, and easier to trust their government.
Condensed Video
(3 min 30 sec)
Full Video
(12 min 1 sec)
Case (PDF)
Andhra Pradesh State Web Site
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Produced by Sachin Rao
Kuttayan Annamalai
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EID Parry
(India) Ltd.
(Chennai, India)
Agriculture
Like ITC, EID Parry provides local entrepeneurs the technological
backing to run Internet kiosks in rural villages. EID Parry has also
created its own Internet portal, to support farmers with access to
fertilizers and tools, education and crop disease diagnosis, and a
direct market for their crops of rice and sugarcane. While the cases are
similar, the EID Parry video focuses on the entrepeneur, and highlights
how a single computer can change a whole village.
Condensed Video
(4 min 12 sec)
Full Video
(12 min 56 sec)
Case (PDF)
EID Parry Ltd. Web Site
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Produced by George Weinmann
Scott Baron
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E+Co & Tecnosol
(Nicaragua)
Energy
By providing growth capital to local entrepreneurs, E+Co helps deliver
alternative energy solutions to people around the world. In Nicaragua,
where nearly fifty percent of the population is "off the grid," E+Co's
investment in solar energy provider Tecnosol means people can have
refrigeration, lights, running water, and jobs. The Nicaraguan
government welcomes this effort, as scarce financial resources have
stymied efforts to completely build out the electric grid.
Condensed Video
(4 min 33 sec)
Full Video
(13 min 57 sec)
Case (PDF)
E+Co Web Site
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Produced by
Todd Markson
Michael Hokenson
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ICICI Bank
(Mumbai, India)
Microfinance
As the
second-largest bank in India, ICICI Bank has led multiple initiatives to
provide banking services at an affordable costs to the poor. ICICI has
partnered with others to co-locate ATMs with rural Internet kiosks, and
explore SmartCard technology to provide secure, low-cost transactions
and loan management. More importantly, ICICI Bank has created a network
of eight thousand Self Help Groups, each with twenty women, to serve as
the vehicle for creating successful, micro-financed businesses. In the
process, ICICI Bank has given these women the means to transform their
social and economic lives, their families, and their villages.
Condensed Video
(4 min 22 sec)
Full Video
(17 min 10 sec)
Case (PDF)
ICICI
Bank Web Site
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Produced by
Scott Macke
Ruchi Misra
Ajay Sharma
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Jaipur Foot
(Jaipur, India)
Prosthetics
With five and a
half million amputees, there is an almost overwhelming need for an
inexpensive artificial foot/lower limb prosthesis in India. Any solution
also has to meet the needs of the Indian lifestyle - walking barefooted,
squatting, and sitting cross-legged. With innovative design and use of
materials, Jaipur Foot (a non-profit organization) has created a
low-cost prosthesis that it fits on sixteen thousand patients annually,
allowing their return to their chosen professions in the fields and
cities without loss of income or productivity.
Condensed Video
(4 min 30 sec)
Full Video
(10 min 32 sec)
Case (PDF)
Jaipur Foot Web Site
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Produced by
Anuja Rajendra
Tej Shah
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Salt - Hindustan Lever Limited
(Mumbai, India)
Health
In India,
Iodine Deficiency Disorder hinders the growth and intellectual
development of 70 million people, with twenty percent of the population
at risk. Yet up to fifty percent of the iodine in iodized salt can be
lost during storage, transportation, and Indian cooking. Using
world-class technology, Hindustan Lever Ltd. has developed a more stable
iodine for salt that is effective in preventing IDD and affordable; by
using village-based entrepeneurs to sell products in remote areas, HLL
is ensuring its availability, as well as providing jobs, income, and
self-respect for the poor.
Condensed Video
(4 min 3 sec)
Full Video
(14 min 54 sec)
Case (PDF)
Hindustan
Lever Limited Web Site
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Produced by
Mindy Murch
Kate Reeder
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Soap - Hindustan Lever Limited
(Mumbai, India)
Health
Around the world, 2.2 million people die from diarrheal disease every
year. Children are especially at risk - one child dies every 30 seconds.
India alone contributes thirty percent of the world's diarrheal deaths.
By teaching and demonstrating the benefits of handwashing through both
UN and branded programs that reach into the villages, Hindustan Lever
Ltd. is reducing infectious disease and improving soap sales.
Condensed Video
(4 min 16 sec)
Full Video
(13 min 57 sec)
Case (PDF)
Hindustan Lever Limited
Web Site
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Produced by
Cynthia Casas
Will Lajoie
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Voxiva
(Lima, Peru)
Health
Peru's
struggle in the early 1990s to control a cholera outbreak took years,
cost thousands of lives, and meant over $770 million dollars in lost
productivity, trade, and tourism for Peru's economy. Voxiva's product,
Alerta, is one tool Peru is using to fight back against infectious
disease outbreaks. It transforms the typical village telephone into a
tool for effectively reporting health conditions and disease outbreaks
in rural areas, improving the speed and quality of medical responses and
saving lives.
Condensed Video
(3 min 33 sec)
Full Video
(21 min 51 sec)
Case (PDF)
Voxiva
Web Site
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