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XMAP and the Fortune at the Bottom of the Pyramid

CK Prahalad Corporate Strategy and International Business

In spring of 2003, ten teams of MBA students were selected to work on a special ‘XMAP' project to document how companies across the world were working successfully to provide products and services and improve the living conditions of the poorest of the poor. Along with written case studies, each team produced a video documentary of the companies and the people they serve. The cases and videos have influenced leading corporations as well as global development policy at the United Nations and the World Economic Forum in Davos, Switzerland. Videos are also distributed on a CD with Prahalad's book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits.