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Books by Faculty

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The New Age of Innovation
C.K. Prahalad and M.S. Krishnan
To succeed in the "new age of innovation," firms must partner with individual customers to co-create customized experiences, argue Prahalad and Krishnan in their new book. The authors explain that many companies are not structured to capitalize on co-creation, but rather built around the old model of creating products and services and then offering them to consumers. However, they outline examples of several companies that do adhere to the co-creation model, such as Starbucks, Facebook, ING, and Google. The authors also outline how the co-creation framework allows the consumer's set of choices to be infinite, not limited as they are in the current model of mass-customization. |
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Supply Chain Science
Wallace Hopp
This book focuses specifically on the science of supply chains---the collection of people, resources and activities involved in bringing materials and information together to produce and deliver goods and services to customers. It offers a framework for understanding how complex production and supply chain systems behave, and provides the "why" of supply chains.
Factory Physics
Wallace Hopp and Mark Spearman
This award-winning book outlines the key underlining principles that drive the operating relationships within a factory. The authors say that while details will change, there are principles governing the behavior of manufacturing systems and understanding them can improve management practice.
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Global E-Commerce
Edited by Nigel P Melville, Kenneth L. Kraemer, Jason Dedrick, and Kevin Zhu
The editors separate reality from hype in this systematic analysis of the impact of the Internet and e-commerce across firms, industries, and economies. Case studies of eight economies—the United States, Mexico, Brazil, France, Germany, China, Japan, and Taiwan—show that, rather than creating a borderless global economy, e-commerce reflects existing local patterns of commerce, business, and consumer preference. Its impact, therefore, varies greatly by country. E-commerce may increase efficiency and competitiveness of firms. But it also complicates matters, as firms deal with more business partners and new challenges from competitors.
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