Ross School of Business

Marketing

The Marketing Area at the Stephen M. Ross School of Business at the University of Michigan is ranked among the top in the world in terms of the caliber of the students we train and the research we conduct. Our broad and deep faculty strength allows us to teach most aspects of marketing, including advertising, branding, business to business marketing, consumer behavior, customer satisfaction and retention, distribution strategies, marketing models, marketing research, marketing strategy, new-product development, promotion, pricing, sales management, services marketing, trade marketing and retail management.

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