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Eric Michael Schwartz

Eric Michael Schwartz

Assistant Professor of Marketing, Stephen M Ross School of Business



PhD, University Of Pennsylvania
BA, University Of Pennsylvania

Professor Eric Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through interactive marketing. His research in customer analytics stretches managerial applications, including online display advertising, email marketing, video consumption, and word-of-mouth. The quantitative methods he uses are primarily Bayesian statistics, machine learning, dynamic programming, and field experiments. His current projects aim to optimize firms’ A/B testing and adaptive marketing experiments using a multi-armed bandit framework. As marketers expand their ability to run tests of outbound marketing activity (e.g., sending emails/direct mail, serving display ads, customizing websites), this work guides marketers to be continuously “earning while learning.” While interacting with students and managers, Professor Schwartz works to illustrate how today's marketers bridge the gap between technical skills and data-driven decision making. He earned his Ph.D. in Marketing from the Wharton School and a B.A. in Mathematics and Hispanic Studies, all from the University of Pennsylvania.

Eric Michael Schwartz
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5468

Phone: (734) 936-5042
E-Mail: ericmsch@umich.edu



Working Papers | Faculty Vita
Marketing Web Site