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Brent McFerran
Arnold M. & Linda T. Jacob Assistant Professor of Marketing
PhD, University Of British Columbia
B.Comm(Hons.), University Of Manitoba
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Brent McFerran’s research examines social and interpersonal influences in consumer behavior. He examines how the presence and actions of other consumers affect the choices we make ourselves. In addition, his work examines how social identity shapes consumption. His research has been published in leading outlets in both marketing and psychology.
He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia.
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Brent McFerran
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
Office Location: R5472
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Phone: (734) 764-8127
Fax: (734) 936-0279
E-Mail: mcferran@umich.edu
Personal Site: http://www.brentmcferran.com
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Working Papers
Marketing Web Site
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