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Brent McFerran

Brent McFerran

Assistant Professor of Marketing (currently on leave)

PhD, University Of British Columbia
B.Comm(Hons.), University Of Manitoba

Brent McFerran’s research examines social and interpersonal influences in consumer behavior. He examines how the presence and actions of other consumers affect the choices we make ourselves. In addition, his work examines how social identity shapes consumption. His research has been published in leading outlets in both marketing and psychology.

He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia.

Brent McFerran
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Phone: (734) 764-8127
Fax: (734) 936-0279
Personal Site

Working Papers
Marketing Web Site