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Srinivasaraghavan (Sriram) Sriram
Assistant Professor of Marketing
PHD, Purdue University
B. Tech, Indian Institute Of Technology
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Sriram's research focuses on using state of the art econometric models to (a) understand how consumers make decisions and (b) use this understanding to investigate issues pertaining to strategic decision-making. Substantively, his research interests include dynamics of brand preferences, consumer adoption of technology products, understanding the drivers of buyer-seller relationship in business-to-business markets, consumer learning, and spatial competition between retail outlets. Sriram's research has been published in journals such as Marketing Science, Management Science, Journal of Consumer Research, and the Journal of Marketing. |
Srinivasaraghavan (Sriram) Sriram
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
Office Location: R5474
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Phone: (734) 647-6413
E-Mail: ssrira@umich.edu
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Working Papers
| Faculty Vita
Marketing Web Site
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