Michael R. and Mary Kay Hallman Fellow; Associate Professor of Marketing
MBA, University Of Chicago
PHD, University Of Chicago
MA, University Of Chicago
BA, University Of California, Berkeley
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over- and under-estimation of ability and the effects of such biases on product choice. She also studies self-other differences in these biases as well as antecedents of the biases.
Katherine Burson
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
