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Norbert Schwarz

Norbert Schwarz

Professor of Marketing; Charles Horton Cooley Collegiate Professor of Psychology; Research Professor, Institute for Social Research



Norbert Schwarz' research focuses on the interplay of feeling and thinking in judgment and decision-making, the role of conversational processes in reasoning, the construction of attitudes and preferences, the emergence of context effects in self-reports, and Hedonic psychology and the nature of well-being.  Selected papers and a full CV are available at his personal site (link below).


Norbert Schwarz
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Phone: (734) 647-3616
Fax: (734) 647-3652
E-Mail: nschwarz@umich.edu
Personal Site: http://sitemaker.umich.edu/norbert.schwarz



Working Papers | Faculty Vita
Marketing Web Site