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Carolyn Yoon

Carolyn Yoon

Associate Professor of Marketing



Ph.D., Duke University

Carolyn Yoon’s current research interests are in consumer neuroscience, decision neuroscience, cultural neuroscience, cognitive aging in consumer contexts, implicit memory for consumer information and cross-cultural differences in memory and cognition.


Carolyn Yoon
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5374

Phone: (734) 764-6355
Fax: (734) 936-8716
E-Mail: yoonc@umich.edu
Personal Site
Google Scholar Site



Working Papers
Marketing Web Site