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Frank Yates

Frank Yates

Professor of Marketing & Professor of Psychology



PHD, University Of Michigan
M.A., University Of Michigan
A.B., University Of Notre Dame

J. Frank Yates’ current research activity includes judgment and decision processes (including special emphases on cross-cultural variations), decision aiding, judgment analysis, decision management, improving judgment accuracy (including via crowd sourcing), affective forecasting, and applications of cognitive psychology.


Frank Yates
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R3475

Phone: (734) 764-6138
E-Mail: jfyates@umich.edu



Working Papers
Marketing Web Site