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Gene Anderson's research focuses on customer satisfaction as a business performance metric. He is currently Area Editor at Marketing Science and an editorial board member at the Journal of Consumer Research, Journal of Marketing, Journal of Service Research, and Marketing Letters. His primary teaching interests include action-based learning, marketing management, and marketing strategy. He is a past recipient of RSB's Teaching Leadership Award. He is currently serving the School as Academic Director for Action-Based Learning.
Recent publications:
Anderson, Eugene W., and Sattar Mansi (2009), “Does Customer Satisfaction Matter to Investors? Findings from the Bond Market,” forthcoming at the Journal of Marketing Research.
Anderson, Eugene W. (2007), “Service and Finance,” Marketing Science.
Morgan, Neil, Eugene W. Anderson, and Vikas Mittal (2005), “Understanding Firms’ Customer Satisfaction Information Usage,” Journal of Marketing.
Mittal, Vikas, Eugene W. Anderson, Akin Sayrak, and Pandu Tadikamalla (2005), “Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction,” Marketing Science.
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