Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Strategy

 
STRATEGY 390 Corporate Strategy
  3 hours Core Terms Offered: F13, F14
  Advisory Prerequisites: SR BBA CAND 
   
  Corporate Strategy --- This is an integrated course focusing on the nature of the general management function: management of the entire business rather than any particular functional area (accounting, finance, marketing, production, etc.).
The course is taught by the case method, from the perspective of a general manager, and is intended to provide a structure for integrating analytic concepts and techniques and an opportunity to "experience" a wide variety of strategic and organizational problems in businesses of all sizes. Heavy emphasis will be place upon using the skills and tools of preceding courses to develop in-depth situational appraisals, formulate specific recommendations, and then to communicate to others these analyses and recommendations.