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Course catalog descriptions for courses offered in all currently published terms.
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Marketing |
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| MKT 614 |
Social Marketing |
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1.5 hours |
Elective |
Terms Offered: W09(B), W10(B) |
| | Course Prerequisites: MKT 501 or MKT 503 |
| | Advisory Prerequisites: MKT 501 or MKT 503 |
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Social Marketing --- This course explores social marketing and consumer culture from managerial and ethical perspectives. The overall thrust of the course will be on using marketing methods to benefit the public interest. Topics will include: social marketing such as anti-smoking campaigns; corporate social responsibility and cause related marketing; marketing in nonprofit organizations; green marketing; economic and sociological perspectives on consumer culture; the psychology of happiness and how personal well-being is influenced by wealth, consumption, and materialism; and public policy concerns related to marketing and advertising. |
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