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Course Descriptions
Course catalog descriptions for courses offered in all currently published terms.
 

Business Economics
 
BE 550 Non-Market Strategy
  3 hours Elective Terms Offered: F08
  Cross-listed with: NRE 551, PUBPOL 515 
   
  Non-Market Strategy --- This course examines influences on business that arise from public policies, government regulation, non-governmental organizations and media, which have come to be called the "non-market environment." The course examines how business is affected by these non-market institutions and actors, and how business can help shape the environment and the "rules of the game." The course stresses the interaction between market and non-market business strategies, and how firms operate the public arena to create and maintain competitive advantage. The course draws from the literature on economics and politics of government regulation of business, as well as from business case studies.
 
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