Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Law, History, Communication

 
LHC 513 Law of Marketing
  1.5 hours Elective Terms Offered: F13(A)
  Course Prerequisites: No credit in LHC 511/515 or BL 511/515 
  Advisory Prerequisites: No JDs or JD students may enroll 
   
  Law of Marketing This course is an overview of the law relating to marketing activities. The course takes the student through the legal issues raised by the marketing function, from the initial issues related to product development, through sale of the product or service to the public, to legal issues relating to distribution and promotion of the product or service. Topics to be covered include the protection of intellectual property; the law relating to the sale of goods; liability for defective goods (warranty and products liability law); antitrust law; consumer protection; the regulation of unfair or deceptive practices; and commercial speech issues.

The course is designed to have a managerial focus and to provide the student with the necessary tools to make more informed decisions when confronted with legal questions regarding the marketing function. The emphasis is on the prevention of legal liability and disputes and the use
of the law to create orderly, defensible business decision-making.
LHC513 meets the MBA law/ethics requirement.
Credit is granted for either LHC513 or LHC511.