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Course catalog descriptions for courses offered in all currently published terms.
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Strategy |
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| STRATEGY 445 |
Base of the Pyramid |
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3 hours |
Elective |
Terms Offered: F09, F08 |
| | Advisory Prerequisites: SR.STD/P.I. |
| | Cross-listed with: BIT 445 |
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Base of the Pyramid: Business Innovation for Solving Society's Problems --- In every country there are people who are very poor by either absolute or relative standards. These individuals at the economic "bottom of the pyramid" lack adequate income, health care, educational opportunities, etc. This course focuses on how business can serve the poor by remedying these conditions and make handsome profits while doing so. |
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