Schedule

This schedule is tentative and subject to change.

Thursday 11 June 2009

Time

Session

17:30 to 19:00

Registration

Early Bird Cocktail Reception, Sponsored by Sawyer Business School, Suffolk University, U.S.A.

Room: Regency Ballroom, Campus Inn Hotel

Friday 12 June 2009

Time	Session	Session
08:30 to 09:00	Continental Breakfast Room: Lower Level
09:00 to 10:30	1. Papers Room: R0210 The Food Network Chair: Robert Harrison University of Nebraska, U.S.A. 1.1. Liberty - Egality - Couscous! Understanding How the Ethnic Territories are Constructed in the Food Culture Nil �z�ağlar-Toulouse Universit� de Lille 2, France; Amina Beji-Becheur Universit� Paris-Est, France 1.2. Quantifying the Consumer Food Acculturation Process Using Partial Least Squares Robert E. Boostrom Jr. Southern Illinois University, U.S.A.; Raghu Kurthakoti Southern Illinois University, U.S.A.; Siva K. Balasubramanian Illinois Institute of Technology, U.S.A.; Lynnette Knowles Southern Illinois University, U.S.A.; John H. Summey Southern Illinois University, U.S.A. 1.3. Who Has the Key to the Pantry? The Role of Food Consumption in Immigrant Women�s Struggle for Power Zuzana Chytkova University of Pisa, Italy	2. Papers Room: R0220 Health, Heart, and Home Chair: Brett Crawford Copenhagen Business School, Denmark 2.1. Promoting Health: Producing Pathologies? Dorthe Brog�rd Kristensen University of Southern Denmark, Denmark; Lene Hauge Jeppesen University of Southern Denmark, Denmark; S�ren Askegaard University of Southern Denmark, Denmark; Thomas Boysen University of Copenhagen, Denmark 2.2. Consumption of Nonsurgical Cosmetic Enhancement Technologies: A Process of Ambivalence Keila Tyner Texas State University-San Marcos, U.S.A.; Mary Lynn Damhorst Iowa State University, U.S.A. 2.3. Home Space Hybridity and Status Systems-A Multi-Sited Exploration into the Blurring of Public and Private Meanings Sofia Ulver-Sneistrup Lund University, Sweden
10:30 to 11:00	Break Room: Lower Level
11:00 to 12:30	3. Perspective Room: R0210 Mythical Places of Origin, Pilgrimage Destinations, Promised Lands: Perspectives on the Consumption of Sacred Places Chair: Diego Rinallo Universit� Bocconi, Italy Discussant: Robert V. Kozinets York University, Canada 3.1. Consuming the Mists and Myths of Ancient Avalon: Spiritual Sources and Resources in the Glastonbury Zodiac Pauline Maclaran Royal Holloway University of London, United Kingdom; Linda Scott University of Oxford, United Kingdom 3.2. Contested Consumption of Sacred Space: The Case of Saint Brigid�s Holy Well Darach Turley Dublin City University, Ireland 3.3. The Globalization of Subcultures of Consumption and Its Discontents: � Diego Rinallo Universit� Bocconi, Italy	4. Papers Room: R0220 ID Please Chair: Grant Packard University of Michigan, U.S.A. 4.1. Social Taxonomy, Intersectionality, and Consumer Culture Theory Ahir Gopaldas York University, Canada 4.2. �I Think I Am Nostalgic�: When Nostalgia Constructs Immigrants� Identity Celina Stamboli Universit� Paris Dauphine, France ; Nil �z�ağlar-Toulouse Universit� de Lille 2, France 4.3. Conservative Rebels: Identity Struggles by Resurrecting an Imagined Past Jacob Ostberg Stockholm University School of Business, Sweden
12:30 to 13:30	Lunch and Award Ceremony, Sponsored by *Schulich School of Business, York University, Canada* Keynote Presentation: Images of the World, Now and Next: Global Scenarios between Academia, Politics and the Market Place Ulf Hannerz Stockholm University, Sweden Room: Colloquium
14:30 to 16:00	5. Perspective Room: R0210 The Modern Woman: Practical Feminisms & Media Consumption Chair: Leah Carter York University, Canada Discussant: Craig Thompson University of Wisconsin-Madison, U.S.A. 5.1. Feminism, Philosophy and Spiritualism in a Female-dominated Brand Community Hope Jensen Schau University of Arizona, U.S.A.; Kate Thompson University of Arizona, U.S.A. 5.2. �Happily Ever After�: Constructing a Practical Feminism of Romance Leah Carter York University, Canada 5.3. The Idealization of Family Dinner and Post-feminist Strivings Amber M. Epp University of Wisconsin-Madison, U.S.A.; Kelli Frias-Gutierrez University of Arizona, U.S.A.; Linda L. Price University of Arizona, U.S.A.	6. Papers Room: R0220 Meet Me in Cyberspace Chair: Robert Harrison University of Nebraska, U.S.A. 6.1. Online Consumer Piracy: A Critical Discourse Analysis of a YouTube Web Storm Domen Bajde University of Ljubljana, Slovenia 6.2. Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture Joonas Rokka Helsinki School of Economics, Finland; Joel Hietanen Helsinki School of Economics, Finland; Kristine de Valck HEC, France 6.3. Preserving the Narrative: An Exploratory Analysis of Conversations in Online Communities Andrew Feldstein Virginia State University, U.S.A.
16:00 to 16:30	Break Room: Lower Level
16:30 to 17:30	7. Panel Room: Blau Auditorium Exploring the Cultural Constitution of Resource-Intensive Lifestyles David K. Crockett University of South Carolina, U.S.A.; Markus Giesler York University, Canada; Marius K. Luedicke University of Innsbruck, Austria; Craig J. Thompson University of Wisconsin-Madison; U.S.A.
17:30 to 19:00	Posters and Performances The Routledge Consumption, Markets & Culture Cocktail Reception, Sponsored by Taylor & Francis Room: Colloquium

Saturday 13 June 2009

Time	Session	Session
08:30 to 09:00	Continental Breakfast Room: Lower Level
09:00 to 10:30	8. Papers Room: R0210 I Went Backstage and Met the Brand Chair: Grant Packard University of Michigan, U.S.A. 8.1. Global Cultural Branding through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony ZhiYan Wu University of Exeter, United Kingdom; Janet Borgerson University of Exeter, United Kingdom; Jonathan E. Schroeder University of Exeter, United Kingdom 8.2. Global Cultural Branding Dannie Kjeldgaard University of Southern Denmark, Denmark; S�ren Askegaard University of Southern Denmark, Denmark; Giana M. Eckhardt Suffolk University, U.S.A. 8.3. Political Islam and Global Brands: Islamist Discourses of Anticonsumerism Elif Izberg-Bilgin University of Michigan-Dearborn, U.S.A.	9. Papers Room: R0220 Institutionalized Chair: Sinem Atakan University of Michigan, U.S.A. 9.1. Integrating Theories of the Gift: The Case of Wedding Registries John F. Sherry Jr. University of Notre Dame, U.S.A.; Tonya Williams Bradford University of Notre Dame, U.S.A. 9.2. Consuming Institutional Resources to Foster Life Projects: A Resource-Based Theory of Consumption Fleura Bardhi Northeastern University, U.S.A.; Robin A. Coulter University of Connecticut, U.S.A.; Meera Venkatraman Suffolk University, U.S.A. 9.3. Inspiration and Representation: The �New DIA� Campaign Rita Denny Practica Group LLC, U.S.A.; Patricia Sunderland Practica Group LLC, U.S.A.
10:30 to 11:00	Break Room: Lower Level
11:00 to 12:30	10. Performances Room: R0210 Chair: Jason Stornelli University of Michigan, U.S.A. 10.1. Black Friday: A Video-Ethnography of an Experiential Shopping Event Robert Harrison University of Nebraska, U.S.A.; Timothy Reilly University of Nebraska, U.S.A.; James Gentry University of Nebraska, U.S.A. 10.2. Consumer Culture Through the Lens of the Conceptual Art Aaron University of Michigan-Dearborn, U.S.A.; Zack Denfeld University of Michigan, U.S.A.; Rebekah Modrak University of Michigan, U.S.A.	11. Papers Room: R0220 Video Killed the Radio Star Chair: Jenna Drenten University of Georgia, U.S.A. 11.1. Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs Ekant Veer University of Bath, United Kingdom; Mai Barakat, University of Bath, United Kingdom 11.2. Connecting Through the Visual Caterina Presi Leeds University, United Kingdom; Robert V. Kozinets, York University Canada; Ingeborg A. Kleppe Norwegian School of Business and Administration, Norway 11.3. A Brand in the Hand: An Experimental Investigation of the Use of Brands as Symbolic Props in Self-Presentation Grant M. Packard University of Michigan, U.S.A.; Andrew D. Gershoff University of Michigan, U.S.A.
12:30 to 14:30	Lunch, Sponsored by Stephen M. Ross School of Business, University of Michigan Keynote Presentation: Emotions as Commodities Eva Illouz, The Hebrew University of Jerusalem, Israel Room: Colloquium
14:30 to 16:00	12. Perspective Room: R0210 Stigma and Stigma Management in Consumer Research Chair: Elizabeth Crosby University of Illinois, U.S.A. Discussant: David Crockett University of South Carolina, U.S.A. 12.1. The Role of Consumption in Stigma Management Elizabeth Crosby University of Illinois, U.S.A. Cele Otnes University of Illinois, U.S.A. 12.2. Understanding Stigma within the Context of Poverty Bige Saatcioglu HEC Paris, France; Julie L. Ozanne Virginia Tech, U.S.A. 12.3. From Individual Coping to Collective Action: Stigma Management in Online Communities Daiane Scaraboto York University, Canada; Eileen Fischer York University, Canada	13. Papers Room: R0220 Mad Men Chair: Jenna Drenten University of Georgia, U.S.A. 13.1. Children�s Ideologies on Brands and Advertising Stefania Borghini Universit� Bocconi, Italy; Chiara Mauri Universit� Bocconi, Italy 13.2. Television Product Placement and the Meanings of �Kod-sa-na-faeng�: A Cultural-Phenomenological Investigation of Thai and UK Consumers Chris Hackley Royal Holloway University of London, United Kingdom; Amy Rungpaka Tiwasakul, University of Surrey, United Kingdom 13.3. Research Design: Exploring Dance in Advertising and its Influence on Consumption and Culture Carla Stalling Walter University of Savoie, France; Loay Altamimi University of Savoie, France; Jean Jacques Moscarola University of Savoie, France; Jacques Ibanez-Bueno, University of Savoie, France
18:00 to 19:30	Cocktail Reception at Vinology, 110 S. Main Street Sponsored by Mendoza College of Business, University of Notre Dame, U.S.A.

Sunday 14 June 2009

Time	Session	Session
08:30 to 09:00	Continental Breakfast Room: Lower Level
09:00 to 10:30	14. Papers Room: R0210 Modern Greek Gods? Chair: Beatriz Pereira University of Michigan, U.S.A. 14.1. The Underdog Effect: The Marketing of Disadvantage through Brand Biography Jill Avery Simmons School of Management, U.S.A.; Neeru Paharia Harvard University, U.S.A.; Anat Keinan Harvard University, U.S.A.; Juliet B. Schor Boston College, U.S.A. 14.2. Quicksnaps and Small-Bang Pixilations: The Texture of Poetic Agency Roel Wijland University of Otago, New Zealand 14.3. The Heroism of the Brand Hero: Mythology in the Marketplace Toni Eagar Australian National University, Australia	15. Papers Room: R0220 Survivor: Ann Arbor Chair: Jason Stornelli University of Michigan, U.S.A. 15.1. Thrifty Consumers and their Brand Control: Exploring Thrifty Consumers� Proudly Market Mediated Identity Construction Clara Gustafsson Stockholm University, Sweden 15.2. Restricting Consumption: Creating and Maintaining Contrary Lifestyle Practices in the American Consumer Economy Janet A. Lorenzen Rutgers-The State University of New Jersey, U.S.A 15.3. Exploring Consumer Risk Perceptions Across Multiple Domains, G�lnur Tumbat San Francisco State University, U.S.A.
10:30 to 11:00	Break Room: Lower Level
11:00 to 12:30	16. Perspective Room: R0210 Branding and Material Things: Beyond the Socialist/Postsocialist Divide Chair: Krisztina Feh�rv�ry University of Michigan, U.S.A. Discussant: Webb Keane University of Michigan, U.S.A. 16.1. Socialist Generic: Product differentiation and State Legitimacy in Socialist Hungary Krisztina Feh�rv�ry University of Michigan, U.S.A. 16.2. BonAqua and Borjomi: Capitalist and Socialist Bottled Waters and the Branding of Technology and Nature in Georgia Paul Manning Trent University, Canada 16.3. The Emotional Lives of Moscow Things Alaina Lemon University of Michigan, U.S.A.	17. Papers Room: R0220 The Meaning of Life Chair: Yi Xie Peking University, China 17.1. McDonaldization, eBayization and Postmodern Trends Aaron Ahuvia University of Michigan-Dearborn, U.S.A.; Elif Izberk-Bilgin University of Michigan-Dearborn, U.S.A. 17.2. Unpacking the Registry Ritual Tonya Williams Bradford University of Notre Dame, U.S.A.; John F. Sherry Jr. University of Notre Dame, U.S.A.