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Schedule

  This schedule is tentative and subject to change.

  Thursday 11 June 2009

Time

Session

17:30 to 19:00

Registration

Early Bird Cocktail Reception, Sponsored by Sawyer Business School, Suffolk University, U.S.A.

Room: Regency Ballroom, Campus Inn Hotel

  Friday 12 June 2009

Time

Session

Session

08:30 to 09:00

Continental Breakfast

Room: Lower Level

09:00 to 10:30

1. Papers

Room: R0210

The Food Network

Chair: Robert Harrison University of Nebraska, U.S.A.

 

1.1. Liberty - Egality - Couscous! Understanding How the Ethnic Territories are Constructed in the Food Culture

Nil Özçağlar-Toulouse Université de Lille 2, France; Amina Beji-Becheur Université Paris-Est, France

1.2. Quantifying the Consumer Food Acculturation Process Using Partial Least Squares

Robert E. Boostrom Jr. Southern Illinois University, U.S.A.; Raghu Kurthakoti Southern Illinois University, U.S.A.; Siva K. Balasubramanian Illinois Institute of Technology, U.S.A.; Lynnette Knowles Southern Illinois University, U.S.A.; John H. Summey Southern Illinois University, U.S.A.

1.3. Who Has the Key to the Pantry? The Role of Food Consumption in Immigrant Women’s Struggle for Power

Zuzana Chytkova University of Pisa, Italy

2. Papers

Room: R0220

Health, Heart, and Home

Chair: Brett Crawford Copenhagen Business School, Denmark

 

2.1. Promoting Health: Producing Pathologies?

Dorthe Brogård Kristensen University of Southern Denmark, Denmark; Lene Hauge Jeppesen University of Southern Denmark, Denmark; Søren Askegaard University of Southern Denmark, Denmark; Thomas Boysen University of Copenhagen, Denmark

2.2. Consumption of Nonsurgical Cosmetic Enhancement Technologies: A Process of Ambivalence

Keila Tyner Texas State University-San Marcos, U.S.A.; Mary Lynn Damhorst Iowa State University, U.S.A.

2.3. Home Space Hybridity and Status Systems-A Multi-Sited Exploration into the Blurring of Public and Private Meanings

Sofia Ulver-Sneistrup Lund University, Sweden

10:30 to 11:00

Break

Room: Lower Level

11:00 to 12:30

3. Perspective

Room: R0210

Mythical Places of Origin, Pilgrimage Destinations, Promised Lands: Perspectives on the Consumption of Sacred Places

Chair: Diego Rinallo Università Bocconi, Italy

Discussant: Robert V. Kozinets York University, Canada

 

3.1. Consuming the Mists and Myths of Ancient Avalon: Spiritual Sources and Resources in the Glastonbury Zodiac

Pauline Maclaran Royal Holloway University of London, United Kingdom; Linda Scott University of Oxford, United Kingdom

3.2. Contested Consumption of Sacred Space: The Case of Saint Brigid’s Holy Well

Darach Turley Dublin City University, Ireland

3.3. The Globalization of Subcultures of Consumption and Its Discontents: …

Diego Rinallo Università Bocconi, Italy

4. Papers

Room: R0220

ID Please

Chair: Grant Packard University of Michigan, U.S.A.

 

4.1. Social Taxonomy, Intersectionality, and Consumer Culture Theory

Ahir Gopaldas York University, Canada

4.2. ‘I Think I Am Nostalgic’: When Nostalgia Constructs Immigrants’ Identity

Celina Stamboli Université Paris Dauphine, France ; Nil Özçağlar-Toulouse Université de Lille 2, France

4.3. Conservative Rebels: Identity Struggles by Resurrecting an Imagined Past

Jacob Ostberg Stockholm University School of Business, Sweden

12:30 to 13:30

Lunch and Award Ceremony, Sponsored by Schulich School of Business, York University, Canada

Keynote Presentation: Images of the World, Now and Next: Global Scenarios between Academia, Politics and the Market Place

Ulf Hannerz Stockholm University, Sweden

Room: Colloquium

14:30 to 16:00

5. Perspective

Room: R0210

The Modern Woman: Practical Feminisms & Media Consumption

Chair: Leah Carter York University, Canada

Discussant: Craig Thompson University of Wisconsin-Madison, U.S.A.

 

5.1. Feminism, Philosophy and Spiritualism in a Female-dominated Brand Community

Hope Jensen Schau University of Arizona, U.S.A.; Kate Thompson University of Arizona, U.S.A.

5.2. “Happily Ever After”: Constructing a Practical Feminism of Romance

Leah Carter York University, Canada

5.3. The Idealization of Family Dinner and Post-feminist Strivings

Amber M. Epp University of Wisconsin-Madison, U.S.A.; Kelli Frias-Gutierrez University of Arizona, U.S.A.; Linda L. Price University of Arizona, U.S.A.

6. Papers

Room: R0220

Meet Me in Cyberspace

Chair: Robert Harrison University of Nebraska, U.S.A.

 

6.1. Online Consumer Piracy: A Critical Discourse Analysis of a YouTube Web Storm

Domen Bajde University of Ljubljana, Slovenia

6.2. Brothers in Paint: Practice-Oriented Inquiry into a Tribal Marketplace Culture

Joonas Rokka Helsinki School of Economics, Finland; Joel Hietanen Helsinki School of Economics, Finland; Kristine de Valck HEC, France

6.3. Preserving the Narrative: An Exploratory Analysis of Conversations in Online Communities

Andrew Feldstein Virginia State University, U.S.A.

16:00 to 16:30

Break

Room: Lower Level

16:30 to 17:30

7. Panel

Room: Blau Auditorium

 

Exploring the Cultural Constitution of Resource-Intensive Lifestyles

David K. Crockett University of South Carolina, U.S.A.; Markus Giesler York University, Canada; Marius K. Luedicke University of Innsbruck, Austria; Craig J. Thompson University of Wisconsin-Madison; U.S.A.

17:30 to 19:00

Posters and Performances

The Routledge Consumption, Markets & Culture Cocktail Reception, Sponsored by Taylor & Francis

Room: Colloquium

 

  Saturday 13 June 2009

Time

Session

Session

08:30 to 09:00

Continental Breakfast

Room: Lower Level

09:00 to 10:30

8. Papers

Room: R0210

I Went Backstage and Met the Brand

Chair: Grant Packard University of Michigan, U.S.A.

 

8.1. Global Cultural Branding through the Investment of Historical Culture: A Case Study of the Beijing Olympics Opening Ceremony

ZhiYan Wu University of Exeter, United Kingdom; Janet Borgerson University of Exeter, United Kingdom; Jonathan E. Schroeder University of Exeter, United Kingdom

8.2. Global Cultural Branding

Dannie Kjeldgaard University of Southern Denmark, Denmark; Søren Askegaard University of Southern Denmark, Denmark; Giana M. Eckhardt Suffolk University, U.S.A.

8.3. Political Islam and Global Brands: Islamist Discourses of Anticonsumerism

Elif Izberg-Bilgin University of Michigan-Dearborn, U.S.A.

9. Papers

Room: R0220

Institutionalized

Chair: Sinem Atakan University of Michigan, U.S.A.

 

9.1. Integrating Theories of the Gift: The Case of Wedding Registries

John F. Sherry Jr. University of Notre Dame, U.S.A.; Tonya Williams Bradford University of Notre Dame, U.S.A.

9.2. Consuming Institutional Resources to Foster Life Projects: A Resource-Based Theory of Consumption

Fleura Bardhi Northeastern University, U.S.A.; Robin A. Coulter University of Connecticut, U.S.A.; Meera Venkatraman Suffolk University, U.S.A.

9.3. Inspiration and Representation: The “New DIA” Campaign

Rita Denny Practica Group LLC, U.S.A.; Patricia Sunderland Practica Group LLC, U.S.A.

10:30 to 11:00

Break

Room: Lower Level

11:00 to 12:30

10. Performances

Room: R0210

Chair: Jason Stornelli University of Michigan, U.S.A.

 

10.1. Black Friday: A Video-Ethnography of an Experiential Shopping Event

Robert Harrison University of Nebraska, U.S.A.; Timothy Reilly University of Nebraska, U.S.A.; James Gentry University of Nebraska, U.S.A.

10.2. Consumer Culture Through the Lens of the Conceptual Art

Aaron University of Michigan-Dearborn, U.S.A.; Zack Denfeld University of Michigan, U.S.A.; Rebekah Modrak University of Michigan, U.S.A.

11. Papers

Room: R0220

Video Killed the Radio Star

Chair: Jenna Drenten University of Georgia, U.S.A.

 

11.1. Validation, Community, and Control Through Exhibitionism: Sufferers of Anorexia Nervosa and Their YouTube Vlogs

Ekant Veer University of Bath, United Kingdom; Mai Barakat, University of Bath, United Kingdom

11.2. Connecting Through the Visual

Caterina Presi Leeds University, United Kingdom; Robert V. Kozinets, York University Canada; Ingeborg A. Kleppe Norwegian School of Business and Administration, Norway

11.3. A Brand in the Hand: An Experimental Investigation of the Use of Brands as Symbolic Props in Self-Presentation

Grant M. Packard University of Michigan, U.S.A.; Andrew D. Gershoff University of Michigan, U.S.A.

12:30 to 14:30

Lunch, Sponsored by Stephen M. Ross School of Business, University of Michigan

Keynote Presentation: Emotions as Commodities

Eva Illouz, The Hebrew University of Jerusalem, Israel

Room: Colloquium

14:30 to 16:00

12. Perspective

Room: R0210

Stigma and Stigma Management in Consumer Research

Chair: Elizabeth Crosby University of Illinois, U.S.A.

Discussant: David Crockett University of South Carolina, U.S.A.

 

12.1. The Role of Consumption in Stigma Management

Elizabeth Crosby University of Illinois, U.S.A.

Cele Otnes University of Illinois, U.S.A.

12.2. Understanding Stigma within the Context of Poverty

Bige Saatcioglu HEC Paris, France; Julie L. Ozanne Virginia Tech, U.S.A.

12.3. From Individual Coping to Collective Action: Stigma Management in Online Communities

Daiane Scaraboto York University, Canada; Eileen Fischer York University, Canada

13. Papers

Room: R0220

Mad Men

Chair: Jenna Drenten University of Georgia, U.S.A.

 

13.1. Children’s Ideologies on Brands and Advertising

Stefania Borghini Università Bocconi, Italy; Chiara Mauri Università Bocconi, Italy

13.2. Television Product Placement and the Meanings of ‘Kod-sa-na-faeng’: A Cultural-Phenomenological Investigation of Thai and UK Consumers

Chris Hackley Royal Holloway University of London, United Kingdom; Amy Rungpaka Tiwasakul, University of Surrey, United Kingdom

13.3. Research Design: Exploring Dance in Advertising and its Influence on Consumption and Culture

Carla Stalling Walter University of Savoie, France; Loay Altamimi University of Savoie, France; Jean Jacques Moscarola University of Savoie, France; Jacques Ibanez-Bueno, University of Savoie, France

18:00 to 19:30

Cocktail Reception at Vinology, 110 S. Main Street

Sponsored by Mendoza College of Business, University of Notre Dame, U.S.A.

 

 

  Sunday 14 June 2009

Time

Session

Session

08:30 to 09:00

Continental Breakfast

Room: Lower Level

09:00 to 10:30

14. Papers

Room: R0210

Modern Greek Gods?

Chair: Beatriz Pereira University of Michigan, U.S.A.

 

14.1. The Underdog Effect: The Marketing of Disadvantage through Brand Biography

Jill Avery Simmons School of Management, U.S.A.; Neeru Paharia Harvard University, U.S.A.; Anat Keinan Harvard University, U.S.A.; Juliet B. Schor Boston College, U.S.A.

14.2. Quicksnaps and Small-Bang Pixilations: The Texture of Poetic Agency

Roel Wijland University of Otago, New Zealand

14.3. The Heroism of the Brand Hero: Mythology in the Marketplace

Toni Eagar Australian National University, Australia

15. Papers

Room: R0220

Survivor: Ann Arbor

Chair: Jason Stornelli University of Michigan, U.S.A.

 

15.1. Thrifty Consumers and their Brand Control: Exploring Thrifty Consumers’ Proudly Market Mediated Identity Construction

Clara Gustafsson Stockholm University, Sweden

15.2. Restricting Consumption: Creating and Maintaining Contrary Lifestyle Practices in the American Consumer Economy

Janet A. Lorenzen Rutgers-The State University of New Jersey, U.S.A

15.3. Exploring Consumer Risk Perceptions Across Multiple Domains,

Gülnur Tumbat San Francisco State University, U.S.A.

10:30 to 11:00

Break

Room: Lower Level

11:00 to 12:30

16. Perspective

Room: R0210

Branding and Material Things: Beyond the Socialist/Postsocialist Divide

Chair: Krisztina Fehérváry University of Michigan, U.S.A.

Discussant: Webb Keane University of Michigan, U.S.A.

 

16.1. Socialist Generic: Product differentiation and State Legitimacy in Socialist Hungary

Krisztina Fehérváry University of Michigan, U.S.A.

16.2. BonAqua and Borjomi: Capitalist and Socialist Bottled Waters and the Branding of Technology and Nature in Georgia

Paul Manning Trent University, Canada

16.3. The Emotional Lives of Moscow Things

Alaina Lemon University of Michigan, U.S.A.

17. Papers

Room: R0220

The Meaning of Life

Chair: Yi Xie Peking University, China

 

17.1. McDonaldization, eBayization and Postmodern Trends

Aaron Ahuvia University of Michigan-Dearborn, U.S.A.; Elif Izberk-Bilgin University of Michigan-Dearborn, U.S.A.

17.2. Unpacking the Registry Ritual

Tonya Williams Bradford University of Notre Dame, U.S.A.; John F. Sherry Jr. University of Notre Dame, U.S.A.