Qualitative Data Analysis call

Call for Proposals

QUALITATIVE DATA ANALYSIS WORKSHOP IV

University of Michigan

June 8-11, 2009

(just before CONSUMER CULTURE THEORY CONFERENCE IV)

Organizers: Eric Arnould, University of Wyoming: Markus Giesler, York University, David Wooten, University of Michigan

Contact Person: Eric J Arnould, earnould@uwyo.edu; phone: 307 766 3723

Qualitative Data Analysis Workshop Rationale

The 2009 Qualitative Data Analysis Workshop addresses two concerns that engage part of our field, 1) lack of sufficient mentoring in the mechanics of qualitative data analysis, and 2) lack of sufficient mentoring in the process of moving from data analysis to representation in publishable manuscripts.

Qualitative Data Analysis Workshop Purpose

The purpose of the Qualitative Data Analysis Workshop is to provide mentoring through concrete discussion of participant concerns that have emerged during analysis of qualitative data.  The intended audience is academic researchers who have engaged or are engaged in qualitative data collection, analysis, and representation. The intended audience is not limited to graduate students. The Qualitative Data Analysis Workshop attempts to serve the workbench concerns of those working with interview, observation, participant observation, netnographic, and photographic data materials.  The Qualitative Data Analysis Workshop is not intended for those without first-hand experience with collecting qualitative data.

Qualitative Data Analysis Workshop Content

The workshop is organized around two elements; presentations by, and mentoring sessions with faculty mentors. Presentations will touch on specific tactics for effective analysis and representation; meeting specific analytic challenges; and, developing rhetorical tactics of representation. Mentoring involves concrete discussions of participant data analysis and representation problems. Mentoring is NOT designed to provide general career counseling or to substitute for proper PhD supervising.

Workshop Presenters

• Craig Thompson (interview data; theory linking)

• Dannie Kjeldgaard (multi-site ethnography; global; cross-cultural issues; Europe)

• David Crockett (class and race issues)

• Eric Arnould (ethnographic imagination)

• Hope Schau (long-term data collection; multi-source data)

• Jonathan Schroeder (aesthetics; presenting research)

• Linda Scott (representation)

• Markus Giesler (theory-data dialogue)

• Rob Kozinets (netnography & popular culture)

Organizational Setup

This is a three day boot camp before the Consumer Culture Theory Conference IV designed to offer maximum energy levels. There will be two to three regular plenary presentation slots by senior faculty per day. We will also include interest group sessions with small groups of students and faculty designed to attack specific issues such as interpretive problems, moving from data to theory and back again, moving from findings to contributions, etc., and one-on-one mentoring sessions between students and faculty.

Enrollment Requirements (who should apply)

Applicants should present a 5 page synopsis of their project. Projects dealing with any aspect of the CCT theoretical space are encouraged. Emerging topics in Transformative Consumer Research, sustainability, or critical marketing thought are equally welcome. Potential participants will submit a proposal to the contact person, Eric Arnould, indicating the state of development of their research, and their specific aims in attending the workshop. The proposal should also address targeted audience, anticipated/executed method, summary of data set, conceptual proposition, theoretical ancestry, anticipated contributions, ideas for the discussion, major challenges encountered, and aims for the workshop.

Cost to Participants

Registration is $450. Lodging is not included. See lodging page of website for information.

Lodging

Dormitory facilities will be available. Check the lodging page of the CCT Conference website.

Submission Deadline:  March 1, 2009

Notification:  April 1, 2009

Schedule