Consumer Culture Theory or CCT, as defined by Arnould and Thompson in the March 2005 issue of the Journal of Consumer Research, refers to a family of theoretical perspectives which address the dynamic relationships between consumer actions, the marketplace, and cultural meanings. CCT researchers work in a variety of traditional academic disciplines, and bring with them numerous approaches and research goals. They share in common, however, a singular cultural orientation toward the study of consumers and consumption.

Now in its 4th year, the Consumer Culture Theory Conference is the premier venue for CCT researchers to gather in order to explore this shared cultural orientation. The Conference welcomes scholars from different academic disciplines with different theoretical perspectives, and it recognizes — indeed revels in — the plurality of research approaches and goals.

As reflected by our keynote speakers and in various panel sessions, a key motif of this year’s conference is hybridity - the building of productive bridges between dichotomies such as local and global, theory and practice, humans and technology, and CCT and other thriving areas of investigation (TCR, anthropology, sociology, psychology, etc.).

Conference Co-Chairs:

David Wooten and John Branch, University of Michigan

Markus Giesler, York University
 

Program Committee:

Eric Arnould, University of Wyoming

Soren Askegaard, University of Southern Denmark

Russ Belk,  York University

Janet Borgerson, University of Exeter

David Crockett, University of South Carolina

John Deighton, Harvard University

Eileen Fischer, York University

Güliz Ger, Bilkent University

Jeff Murray, University of Arkansas

Linda Price, University of Arizona

John Schouten, University of Portland

Jonathan Schroeder, University of Exeter