Schedule

Visit the Registration Page to sign up for conference sessions.

View conference Agenda.

All conference events will be held in the Ross School of Business at the University of Michigan Ann Arbor campus. 

Continental breakfast will be provided in the hallway outside conference meeting room, Ross R2210, on Friday and Saturday from 8:00-8:30am. 

Thursday, June 17, 2010
12:00 PM	Registration and Welcome Lunch	Rooms R2310 & R2320, Ross School of Business
1:15 PM	Session 1: What Do We Know About the Impact of Certification? Papers Aurora Organic Dairy Presentation Packard Assessment Framework The Evidence Base for Environmental and Socioeconomic Impacts of Sustainable Certification The Rainforest Alliance CertifiedTM Difference - Sustainable Agriculture Certification	Room R2210, Ross School of Business
2:45 PM	Session 2: Developing a Framework for Best Certification Practices Papers Developing a Framework for Best Certification Practices Green Products Roundtable: Towards a Unified Framework for Product Impacts & Certification Practioner’sPerspective:The Cleaning Industry The BIFMA Sustainability Standard & Level Certification	Room R2210, Ross School of Business
4:15 PM	Session 3: Developing a Sustainability Index and Linking it to Certification Papers Sustainability Consortium	Room R2210, Ross School of Business
6:30 PM	Thursday Reception and Dinner	Colloquium Room, 6th Floor Ross School of Business
Friday, June 18, 2010
8:30 AM	Session 4: Credibility: Marketing, Branding and Greenwash Papers Disimproving the European Energy Label's value for consumers? Results from a consumer survey Radical Transparency THE GREENWASHING SIN OF SUBSTANTIATION? EXPLORING COMPLEX GREEN MESSAGES IN PRODUCT ADVERTISEMENTS	Room R2210, Ross School of Business
9:45 AM	Session 5: The Role of Information in Supply Chains Papers WRIs Green Supply Chain Project Working from the Supply Side to “Green the Market”	Room R2210, Ross School of Business
11:00 AM	Session 6: Measuring the Impact of Certification and Labels Papers Does Eco-Certification Have Environmental Benefits? Organic Coffee in Costa Rica Eco-Labeling of Services: The Blue Flag Evaluating Non-Academic Research: The ISEAL Impacts Code Perception of Eco-Labels: Organic and Biodynamic Wines	Room R2210, Ross School of Business
12:30 PM	Friday Lunch	Colloquium Room, 6th Floor Ross School of Business
1:45 PM	Session 7: What is the Nature of Label Competition? Papers Competing Environmental and Labor Certifications in the Floral Industry Defining Green:Understanding Certification and Ecolabel Success in the Field and in the Market Label Confusion The Ecology of Eco-Labels: Information-Based Environmental Governance in the Electronics Sector	Room R2210, Ross School of Business
3:30 PM	Session 8: Synthesis of Issues Raised thus far and Questions Remaining	Room R2210, Ross School of Business
6:00 PM	Friday Reception and Dinner	Colloquium Room, 6th Floor Ross School of Business
Saturday, June 19, 2010
8:30 AM	Session 9: Evolution of Certification Systems Papers Certification as a Mode of Social Regulation NSF Presentation	Room R2210, Ross School of Business
10:00 AM	Session 10: Does Labeling Really Deliver?: Linking Certification and Regulation Papers Green Clubs International CSR and Public Policy Markets for Renewable Energy and Pollution Emissions: Environmental Claims, Emission-Reduction Accounting, and Product Decoupling	Room R2210, Ross School of Business
11:30 AM	Session 11: Knowledge Gaps and the Research Agenda	Room R2210, Ross School of Business
12:30 PM	Closing Remarks and Lunch	Rooms R2310 & R2320, Ross School of Business