Ross MBA Marketing Club Event
Ford Motor Company - Marketing Case Study
Reinventing an Icon – The Launch of the All-New Ford Explorer: How do you re-define a brand that helped define an entire product category? In this case study, we will learn about the repositioning of the redesigned Ford Explorer and how marketing shaped that process. This is a great opportunity to dive into how marketing involves not only traditional marketing techniques but product strategy and innovation as well as learn more about one of the most complex, exciting and competitive consumer industries: automotive.