Ford Motor Company Marketing Case Study
Wednesday, November 13, 2013 5:00 PM - 6:00 PM

Ross MBA Marketing Club Event

Ford Motor Company - Marketing Case Study

Reinventing an Icon – The Launch of the All-New Ford Explorer:  How do you re-define a brand that helped define an entire product category?  In this case study, we will learn about the repositioning of the redesigned Ford Explorer and how marketing shaped that process.  This is a great opportunity to dive into how marketing involves not only traditional marketing techniques but product strategy and innovation as well as learn more about one of the most complex, exciting and competitive consumer industries: automotive. 


Sponsor:Michigan Marketing Club
Contact:Molly Gerbasi
Audience:All Current Students, Full-time MBA: First Year, Full-time MBA: Second Year, Weekend MBA: First Year, Evening MBA: RCS Fulltime Registered, Weekend MBA: Second Year
Career Interest:None specified
Web Tags:Club Meeting