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  ABOUT The Ross Behavioral Lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. Within the lab, Ross researchers conduct traditional computer and paper-based experiments, as well as focus groups and taste test studies. Behavioral Lab facilities include an observation and recording room, making it an ideal environment for research on interpersonal communication or small group dynamics.
  CONTACT For all inquiries, email

The Behavioral Lab is located at E2438 on the second floor of the Stephen M. Ross School of Business Electronic Education & Resources Building. Directions.

  PAID SUBJECTS Sign up online at to be a Paid Subject and participate in Ross School studies.

What is the Ross Paid Subject Pool?
The Ross Paid Subject Pool is a list for those interested in participating in research for pay. A subject (person who participates in the research project) can be anyone 18 years or over: an undergraduate student, graduate student, staff member, faculty or someone unrelated to the University. Participants in the Ross Paid Subject Pool will be notified of upcoming paid experiments run by Ross researchers. Your answers are always confidential because you will be identified only by ID number, rather than by name. FAQ

For Researchers and Administrators:
Researchers can make human subject incentive payment (HSIP) requests on-line through Wolverine Access / (Faculty & Staff) University Business / Treasury Management / Human Subject Incentive Payment Request. Pre-printed subject incentive receipt forms are available for download at the HSIP payment home page. Completed human subject incentive receipts and any remaining study cash should be given to Sally Sivrais, Research Manager, R3380 for final processing.



LAB SCHEDULE: Please check the lab schedule for time availability.

RESERVATION FORM: Fill out the online reservation form.


Please note:

  • Researcher eligibility for lab use will include a Ross School affiliation and IRB clearance. For questions with regard to eligibility, please contact Behavioral Lab Director, Professor Christina Brown at
  • One MUST email with at least THREE (3) business days notice of any reservations, changes, or cancellations.
  • One can reserve the Lab for no more than 10 hours per week or 40 hours per semester. There is one exception: if the Lab is available during an upcoming week, one can request to use the Lab for more than the hours previously reserved for that specific week.
  • Researchers must locate their own subjects.

The Behavioral Lab has six areas for conducting studies and an observation area available for study oversight. All rooms are internet connected enabling the use of the Qualtrics survey tool.

Conference table with 10 locked-down laptops
Up to 10 participants
Audio and video recording, large screen and projector
Study observation behind a two-way mirror

5 cubicles with locked-down laptops
Up to 5 participants
Kitchen with sink available

A: Annex Room, E2432
7 cubicles with locked-down laptops
Up to 7 participants

INTERVIEW ROOMS (B: E2420B, D: E2420D, E: E2450): All interview rooms are equipped with widescreen TV and couch, and can support internet laptop connectivity and sit up to 4 people.

  STAFF Michael Payne, Lab Technician

Lillian Chen, Research Specialist

Christie Brown, Faculty Director