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ABOUT |
The Ross Behavioral Lab accommodates a
variety of innovative human behavior experiments in areas such as marketing
and decision science, strategy, teamwork, and leadership. Within the lab,
Ross researchers conduct traditional computer and paper-based experiments,
as well as focus groups and taste test studies. Behavioral Lab facilities
include an observation and recording room, making it an ideal environment
for research on interpersonal communication or small group dynamics. |
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CONTACT |
For all inquiries, email BehavioralLab@umich.edu The Behavioral Lab is located at E2438 on the second floor of the Stephen M. Ross School of Business Electronic Education & Resources
Building.
Directions. |
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PAID SUBJECTS |
Sign up online
at
RossPaidPool.bus.umich.edu to be a Paid Subject and participate in Ross School studies.
What is the Ross Paid Subject Pool?
The Ross Paid Subject Pool is a list for those interested in participating
in research for pay. A subject (person who participates in the research
project) can be anyone 18 years or over: an undergraduate student, graduate
student, staff member, faculty or someone unrelated to the University.
Participants in the Ross Paid Subject Pool will be notified of upcoming paid
experiments run by Ross researchers. Your answers are always confidential
because you will be identified only by ID number, rather than by name.
FAQ
For Researchers and Administrators:
Researchers can make human subject incentive payment (HSIP) requests on-line through Wolverine Access / (Faculty & Staff) University Business / Treasury Management / Human Subject Incentive Payment Request. Pre-printed subject incentive receipt forms are available for download at the HSIP payment home page. Completed human subject incentive receipts and any remaining study cash should be given to Sally Sivrais, Research Manager, R3380 for final processing. |
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RESERVATIONS |
LAB SCHEDULE: Please check the
lab schedule for time availability.
RESERVATION FORM: Fill out the online reservation form.
SUBJECT RECRUITMENT:
Login to the
PAID POOL or
MKT/MO POOL website. Please note:
- Researcher eligibility for lab use will include a Ross School affiliation and IRB clearance. For questions with regard to eligibility, please contact Behavioral Lab Director, Professor Christina Brown at clbrown@umich.edu.
- One MUST email BehavioralLab@umich.edu with at least THREE (3) business days notice of any reservations, changes, or cancellations.
- One can reserve the Lab for no more than 10 hours per week or 40 hours per semester. There is one exception: if the Lab is available during an upcoming week, one can request to use the Lab for more than the hours previously reserved for that specific week.
- Researchers must locate their own subjects.
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RESOURCES |
The Behavioral Lab has six areas for conducting studies and an observation area available for study oversight.
All rooms are internet connected enabling the use of the
Qualtrics survey tool.
C: CONFERENCE ROOM, E2454
 Conference table with 10 locked-down laptops
Up to 10 participants
Audio and video recording, large screen and projector
Study observation behind a two-way mirror
F: FRONT ROOM, E2428
5 cubicles with locked-down laptops
Up to 5 participants
Kitchen with sink available
A: Annex Room, E2432
7 cubicles with locked-down laptops
Up to 7 participants
INTERVIEW ROOMS (B: E2420B, D: E2420D, E: E2450): All interview rooms
are equipped with widescreen TV and couch, and can support internet laptop connectivity and sit up to
4 people.
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STAFF |
Michael Payne, Lab
Technician Lillian Chen, Research
Specialist
Christie Brown, Faculty Director |
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