Workshop 1:
Protocol Design Workshop
Project Overview: This design workshop will convene a core group of
academics, practitioners, international development professionals,
ethnographers, market researchers, corporate executives, and
representatives from the BoP to design a research protocol for engaging
BoP markets and consumers. The protocol will assemble existing
information sources and resources and create guidelines for research in
BoP markets. It will seek to draw upon and integrate, where appropriate,
techniques developed in fields such as empathy-based design,
participatory rural appraisal, quick ethnography, rapid assessment
process, and economic anthropology. The goal is to create an agreed upon
approach suitable to a wide range of potential users. Results of the
design workshop would be summarized in a report and placed in the public
domain. Potential participants in this phase include:
Participants
Outcomes
