Where in the World are MBA1s?
2013 MAP assignments reveal wide scope of locations, industries.
For seven weeks this spring, first-year Michigan Ross MBA students traversed the globe for the Multidisciplinary Action Projects (MAP) course. Ninety-eight student teams tackled 47 international projects and 51 domestic ones. The Ross School counted 51 new organizations as sponsors this year, from healthcare providers to manufacturers. Below is a list of this year's projects.
But what is MAP really like? Relive MAP through the eyes of our student bloggers, who shared their feelings about their project assignments, their initial impressions, life onsite with their teams, how they pulled it all together, and more. Additionally, MAP students were encouraged to share their experience on Twitter at #RossMAP. We compiled a "best of" sample of tweets to give alumni a flavor of the MAP experience.
Is your company interested in sponsoring a 2014 MAP project? Learn more at www.bus.umich.edu/map.
2013 MAP Projects
| COMPANY NAME | INDUSTRY | PROJECT TYPE | TRAVEL TO |
| DOMESTIC | |||
| 21st Century Oncology |
Healthcare | Competitive Analysis | Fort Meyers, FL; Detroit, MI |
| Academy of Urban School Leadership | Education | Cost Reduction Analysis | Chicago, IL |
| Amazon.com | Online Retail | Business Strategy | Seattle, WA |
| Amazon.com | Online Retail | Operations Analysis | Chattanooga, TN |
| Amplifinity Inc. | Software | Marketing Analysis | Ann Arbor, MI |
| Are You a Human LLC | Technology | New Product Strategy | Detroit, MI |
| Atira Hotels and Paramount Lodging Advisors | Hospitality | Marketing Strategy | Chicago, IL |
| Cargill Inc. | Agribusiness | Financial Modeling / Business Plan | Minneapolis, MN |
| Coinstar/Redbox | Consumer Goods | New Business Venture | Chicago and Oak Brook Terrace, IL |
| Constellation, an Exelon Company | Energy | Product and Services Analysis | Baltimore, MD |
| Crosstex Energy | Energy | Market Expansion | Dallas, TX; Columbus, OH |
| Cummins Recreational and Commercial Marine | Manufacturing | Market Share Expansion/Competitive Landscape Assessment | Charleston, SC |
| Cummins Recreational and Commercial Marine | Manufacturing | Market Assessment / Product Development | Charleston, SC |
| Delphi | Automotive | Revenue Forcecasting / Modeling | Troy, MI |
| Discovery Communications | Entertainment | Branding/Marketing Strategy | Silver Spring, MD |
| DNA Software Inc. | Scientific Research | Marketing Strategy / e-Commerce |
Ann Arbor, MI; Boston, MA; San Francisco, CA |
| Domino's Pizza | Consumer Goods | Operations Analysis | New York, NY; Ann Arbor, MI |
| Social Media | Impact Study | Menlo Park, CA | |
| Ford Motor Co. | Automotive | Business Plan / Operations | Dearborn, MI |
| GlaxoSmithKline | Healthcare / Pharmaceuticals | Pricing Analysis | Philadelphia, PA; Durham, NC |
| Harman International | Manufacturing / Electronics | Process Realignment | Farmington, MI |
| Interlink Group | Real Estate | Business / Marketing Plan | San Juan, PR; New York, NY |
| JPMorgan Chase | Financial Services | Competitive Analysis | Chicago, IL; Dallas, TX |
| Kimberly Clark LIVEWELL | Consumer Goods | Go-to-Market Strategy | Atlanta, GA |
| Kimberly Clark Corp. | Consumer Goods | Go-to-Market Strategy | Atlanta, GA |
| Kraft Foods Group | Consumer Goods | Supply Chain Analysis / Benchmarking | Chicago, IL |
| L'Oreal USA / Softsheen-Carson | Consumer Goods | Pricing Strategy / Go-to-Market Strategy | New York , NY |
| Level 3 Communications | Telecommunications | Operations Efficiency | Broomfield, CO |
| Liberty Mutual Insurance | Insurance | Growth Strategy | Boston, MA; Cincinnati, OH; Spokane, WA |
| Livefyre | Technology | Sales, Revenue and Market Expansion | San Francisco, CA |
| Microsoft Corp. | Technology | Marketing Strategy / Sales and Revenue Expansion | Redmond, WA |
| Microsoft Corp. | Technology | Human Resources / Staffing | Redmond, WA |
| Microsoft Studios | Technology | Market Segmentation | Redmond, WA |
| Move the Mountain Leadership Center | Social Services | Branding / Marketing Strategy | Albuquerque, NM |
| New Balance Athletic Shoe Co. | Consumer Goods | Marketing Plan | Boston, MA |
| Oracle Taleo | Technology | Market Expansion / Product Development | Dublin, CA |
| Pacific Gas & Electric Co. | Energy | Scenario Analysis / Sensitivity Analysis / Cost Benefit Analysis | San Francisco, CA |
| Parker Hannifin - Oildyne Division | Manufacturing | Acquisition Strategy | Minneapolis, MN |
| Ramco Systems Corp. | Technology | Market Penetration | California, Florida, New York |
| Related Companies | Real Estate | Marketing / Product Design | New York, NY |
| ROUSH | Automotive | New Channel / Product Development | Detroit, MI |
| Trout Unlimited | Environmentalism | Market Assessment / Product Development | Seattle, WA; Port Angeles, WA; Portland, OR |
| U.S. Cellular | Telecommunications | New Product / Service Identification | Chicago, IL |
| United Allergy Services | Healthcare | Sales Operations / Marketing Plan | San Antonio, TX |
| Universal Electronics Inc. | Technology | Market Adjacency | Santa Ana, CA |
| University of Michigan Athletic Department | Education | Customer Analysis / Revenue Generation | Ann Arbor, MI |
| University of Michigan Health System Department of Surgery | Healthcare | Market Assessment / Process Flow / Implementation Strategy | Ann Arbor, MI |
| University of Michigan Department of Intercollegiate Athletics | Education | Marketing Analysis / Strategy | Ann Arbor, MI |
| Veterans Affairs Ann Arbor Healthcare System | Healthcare | Operations Analysis | Ann Arbor, MI |
| VMware | Technology | Opportunity Identification | Palo Alto, CA |
| Williams Interactive LLC | Online Gaming | Business Plan | Chicago, IL; Cedar Falls, IA |
| INTERNATIONAL | |||
| Abt Associates | Consulting | Supply Chain Analysis | Kampala and Gulu, Uganda |
| AIMIA | Customer Loyalty | Business Strategy | Toronto, Canada; Potentially Minneapolis, MN |
| Aravind Eyecare System | Healthcare | Growth Plan | Tamiladu, India |
| AVL | Automotive | New Business Analysis | Barcelona, Spain; Graz, Austria |
| BASF | Chemicals | Marketing Strategy | Houston, TX; Wyandotte, MI; Subteam travel to Korea, Singapore, Malaysia, Germany, the Netherlands, and China |
| Belcorp | Consumer Goods | Instock Rate Analysis / Sales Optimization | Lima, Peru |
| Belcorp | Consumer Goods | ROI Analysis / Profitability | Lima, Peru |
| Burren UNESCO and Lisdoonvarma Springs | Hospitality / Ecotourism | Marketing and Development Plan | Lisdoonvarna, Ireland |
| Chevron / ENl / Arcelor Mittal / UNDP Liberia & UNDP Istanbul International | Economic Development | Value Chain Analysis / Procurement Strategy | Monrovia |
| Chrysler-Fiat Group | Automotive | Market Strategy | Auburn Hills, MI; Milan, Italy; Reutlingen, Germany |
| Colgate-Palmolive Co. | Consumer Goods | Operations Analysis | Prague, Czech Republic; Toronto, Canada |
| Dihon Pharmaceutical Group Co. Ltd. | Pharmaceuticals | Marketing Plan | Kunming and Beijing, China |
| Eemax Inc. | Manufacturing | Market Expansion | Saudi Arabia; Waterbury, CT |
| Enjoy S.A. | Entertainment | Human Resources | Chile |
| Enjoy S.A. | Entertainment | Sales and Marketing Plan | Dublin, Ireland |
| Enterprise Ireland | Economic Development | Strategic Plan | Dublin, Ireland |
| ExceeMatrix Tissue Engineering Ltd. | Medical Technology | Market Entry Analysis and Strategy | Israel; Subteam travel to domestic U.S. locations |
| Experian | Information Technology | Situation Analysis / Opportunity Identification | London, England |
| Ford Motor Co. | Automotive | Strategic Positioning Plan | Dearborn, MI; Chennai, India |
| Franklin Templeton Investments | Financial Services | Market Expansion | Toronto, Canada |
| Galkor Energy Systems Ltd. | Manufacturing | Business Model / Strategic Roadmap | Israel; Subteam travel to domestic U.S. locations |
| Global Fairness Initiative | Economic Development | Business Plan | India |
| Habitat for Humanity International | Housing | Business Model | Bucharest, Romania |
| ICICI Bank Ltd. | Financial Services | Business Model: Wealth Management | Mumbai, India |
| ICICI Bank Ltd | Financial Services | Business Model and Strategy: Remittance | Mumbai, India |
| Impact Enterprises | Economic Development | Business Modeling / Scalability | Lusaka and Katete, Zambia |
| Intel APAC | Technology | Strategic Plan | Singapore, Hong Kong; subteams in India, Taiwan, Australia, and Vietnam |
| Ireland - Western Development Commission | Economic Development | Investment Modeling / Strategic Plan | Western Region of Ireland |
| ITC | Agribusiness | Growth Strategy / Value Proposition | Guntur and Warangal, India |
| LATAM Airlines | Airlines | Brand Strategy | Chile; Peru; Brazil; Miami, FL; San Francisco, CA; Los Angeles, CA; New York, NY |
| LATAM Airlines | Airlines | Market Trend Analysis / Market Strategy | Santiago, Chile |
| LATAM Airlines | Airlines | Strategic Resource Allocation | Santiago, Chile |
| LATAM Airlines | Airlines | Segment Prioritization / Value Proposition | Santiago, Chile; Buenos Aires, Argentina; Bogota, Colombia |
| Liberia Business Association UNDP Liberia and UNDP Istanbul | Economic Development | Gap Analysis / Opportunity Identification | Monrovia and Liberia |
| LipoGreen Ltd. | Chemicals | Market Entry Analysis and Strategy | Israel; Subteam travel to domestic U.S. locations |
| Medasense Biometrics Ltd. | Medical Technology | Market Entry Analysis and Strategy | Israel; Subteam travel to domestic U.S. locations |
| Medplus India | Retail Pharmacy | Operations Analysis | India |
| MobiWize Solutions Ltd | Fuel Technology | Market Entry Analysis and Strategy | Israel; Subteam travel to domestic U.S. locations |
| The Procter & Gamble Co. | Consumer Goods | Go-to-Market / Channel Analysis / Benchmarking | Mumbai, India |
| Rainforest Expeditions | Hospitality | Operations / Cost Analysis | Lima, Cusco, and Puerto Maldonado, Peru |
| Rainforest Expeditions | Hospitality | Business Plan / Financial Projections | Lima, Cusco, and Manu, Peru |
| Rainforest Expeditions | Hospitality | Marketing / Sales Plan | Lima, Cusco, and Puerto Maldonado, Peru |
| Restaurant Technologies Inc. | Hospitality | Market Entry Strategy | Detroit, MI; Mendota, MN; Subteam travel to Germany and United Kingdom |
| Riders for Health | Healthcare | Market Landscape Assessment / Product Strategy | Lusaka and Chipata, Zambia |
| Shui On | Technology | Strategic Plan | Shanghai, China |
| Teknosa | Retail | Integration Strategy / Business Modeling | Istanbul, Turkey |
| The City of Antalya | Government | Business Model | Antalya, Turkey |
