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Where in the World are MBA1s?

2013 MAP assignments reveal wide scope of locations, industries.

For seven weeks this spring, first-year Michigan Ross MBA students traversed the globe for the Multidisciplinary Action Projects (MAP) course. Ninety-eight student teams tackled 47 international projects and 51 domestic ones. The Ross School counted 51 new organizations as sponsors this year, from healthcare providers to manufacturers. Below is a list of this year's projects.

But what is MAP really like? Relive MAP through the eyes of our student bloggers, who shared their feelings about their project assignments, their initial impressions, life onsite with their teams, how they pulled it all together, and more. Additionally, MAP students were encouraged to share their experience on Twitter at #RossMAP. We compiled a "best of" sample of tweets to give alumni a flavor of the MAP experience.

Is your company interested in sponsoring a 2014 MAP project? Learn more at

2013 MAP Projects

21st Century Oncology
Healthcare Competitive Analysis Fort Meyers, FL; Detroit, MI
Academy of Urban School Leadership Education Cost Reduction Analysis Chicago, IL Online Retail Business Strategy Seattle, WA Online Retail Operations Analysis Chattanooga, TN
Amplifinity Inc. Software Marketing Analysis Ann Arbor, MI
Are You a Human LLC Technology New Product Strategy Detroit, MI
Atira Hotels and Paramount Lodging Advisors Hospitality Marketing Strategy Chicago, IL
Cargill Inc. Agribusiness Financial Modeling / Business Plan Minneapolis, MN
Coinstar/Redbox Consumer Goods New Business Venture Chicago and Oak Brook Terrace, IL
Constellation, an Exelon Company Energy Product and Services Analysis Baltimore, MD
Crosstex Energy Energy Market Expansion Dallas, TX; Columbus, OH
Cummins Recreational and Commercial Marine Manufacturing Market Share Expansion/Competitive Landscape Assessment Charleston, SC
Cummins Recreational and Commercial Marine Manufacturing Market Assessment / Product Development Charleston, SC
Delphi Automotive Revenue Forcecasting / Modeling Troy, MI
Discovery Communications Entertainment Branding/Marketing Strategy Silver Spring, MD
DNA Software Inc. Scientific Research Marketing Strategy /
Ann Arbor, MI; Boston, MA; San Francisco, CA
Domino's Pizza Consumer Goods Operations Analysis New York, NY; Ann Arbor, MI
Facebook Social Media Impact Study Menlo Park, CA
Ford Motor Co. Automotive Business Plan / Operations Dearborn, MI
GlaxoSmithKline Healthcare / Pharmaceuticals Pricing Analysis Philadelphia, PA; Durham, NC
Harman International Manufacturing / Electronics Process Realignment Farmington, MI
Interlink Group Real Estate Business / Marketing Plan San Juan, PR; New York, NY
JPMorgan Chase Financial Services Competitive Analysis Chicago, IL; Dallas, TX
Kimberly Clark LIVEWELL Consumer Goods Go-to-Market Strategy Atlanta, GA
Kimberly Clark Corp. Consumer Goods Go-to-Market Strategy Atlanta, GA
Kraft Foods Group Consumer Goods Supply Chain Analysis / Benchmarking Chicago, IL
L'Oreal USA / Softsheen-Carson Consumer Goods Pricing Strategy / Go-to-Market Strategy New York , NY
Level 3 Communications Telecommunications Operations Efficiency Broomfield, CO
Liberty Mutual Insurance Insurance Growth Strategy Boston, MA; Cincinnati, OH; Spokane, WA
Livefyre Technology Sales, Revenue and Market Expansion San Francisco, CA
Microsoft Corp. Technology Marketing Strategy / Sales and Revenue Expansion Redmond, WA
Microsoft Corp. Technology Human Resources / Staffing Redmond, WA
Microsoft Studios Technology Market Segmentation Redmond, WA
Move the Mountain Leadership Center Social Services Branding / Marketing Strategy Albuquerque, NM
New Balance Athletic Shoe Co. Consumer Goods Marketing Plan Boston, MA
Oracle Taleo Technology Market Expansion / Product Development Dublin, CA
Pacific Gas & Electric Co. Energy Scenario Analysis / Sensitivity Analysis / Cost Benefit Analysis San Francisco, CA
Parker Hannifin - Oildyne Division Manufacturing Acquisition Strategy Minneapolis, MN
Ramco Systems Corp. Technology Market Penetration California, Florida, New York
Related Companies Real Estate Marketing / Product Design New York, NY
ROUSH Automotive New Channel / Product Development Detroit, MI
Trout Unlimited Environmentalism Market Assessment / Product Development Seattle, WA; Port Angeles, WA; Portland, OR
U.S. Cellular Telecommunications New Product / Service Identification Chicago, IL
United Allergy Services Healthcare Sales Operations / Marketing Plan San Antonio, TX
Universal Electronics Inc. Technology Market Adjacency Santa Ana, CA
University of Michigan Athletic Department Education Customer Analysis / Revenue Generation Ann Arbor, MI
University of Michigan Health System Department of Surgery Healthcare Market Assessment / Process Flow / Implementation Strategy Ann Arbor, MI
University of Michigan Department of Intercollegiate Athletics Education Marketing Analysis / Strategy Ann Arbor, MI
Veterans Affairs Ann Arbor Healthcare System Healthcare Operations Analysis Ann Arbor, MI
VMware Technology Opportunity Identification Palo Alto, CA
Williams Interactive LLC Online Gaming Business Plan Chicago, IL; Cedar Falls, IA
Abt Associates Consulting Supply Chain Analysis Kampala and Gulu, Uganda
AIMIA Customer Loyalty Business Strategy Toronto, Canada; Potentially Minneapolis, MN
Aravind Eyecare System Healthcare Growth Plan Tamiladu, India
AVL Automotive New Business Analysis Barcelona, Spain; Graz, Austria
BASF Chemicals Marketing Strategy Houston, TX; Wyandotte, MI; Subteam travel to Korea, Singapore, Malaysia, Germany, the Netherlands, and China
Belcorp Consumer Goods Instock Rate Analysis / Sales Optimization Lima, Peru
Belcorp Consumer Goods ROI Analysis / Profitability Lima, Peru
Burren UNESCO and Lisdoonvarma Springs Hospitality / Ecotourism Marketing and Development Plan Lisdoonvarna, Ireland
Chevron / ENl / Arcelor Mittal / UNDP Liberia & UNDP Istanbul International Economic Development Value Chain Analysis / Procurement Strategy Monrovia
Chrysler-Fiat Group Automotive Market Strategy Auburn Hills, MI; Milan, Italy; Reutlingen, Germany
Colgate-Palmolive Co. Consumer Goods Operations Analysis Prague, Czech Republic; Toronto, Canada
Dihon Pharmaceutical Group Co. Ltd. Pharmaceuticals Marketing Plan Kunming and Beijing, China
Eemax Inc. Manufacturing Market Expansion Saudi Arabia; Waterbury, CT
Enjoy S.A. Entertainment Human Resources Chile
Enjoy S.A. Entertainment Sales and Marketing Plan Dublin, Ireland
Enterprise Ireland Economic Development Strategic Plan Dublin, Ireland
ExceeMatrix Tissue Engineering Ltd. Medical Technology Market Entry Analysis and Strategy Israel; Subteam travel to domestic U.S. locations
Experian Information Technology Situation Analysis / Opportunity Identification London, England
Ford Motor Co. Automotive Strategic Positioning Plan Dearborn, MI; Chennai, India
Franklin Templeton Investments Financial Services Market Expansion Toronto, Canada
Galkor Energy Systems Ltd. Manufacturing Business Model / Strategic Roadmap Israel; Subteam travel to domestic U.S. locations
Global Fairness Initiative Economic Development Business Plan India
Habitat for Humanity International Housing Business Model Bucharest, Romania
ICICI Bank Ltd. Financial Services Business Model: Wealth Management Mumbai, India
ICICI Bank Ltd Financial Services Business Model and Strategy: Remittance Mumbai, India
Impact Enterprises Economic Development Business Modeling / Scalability Lusaka and Katete, Zambia
Intel APAC Technology Strategic Plan Singapore, Hong Kong; subteams in India, Taiwan, Australia, and Vietnam
Ireland - Western Development Commission Economic Development Investment Modeling / Strategic Plan Western Region of Ireland
ITC Agribusiness Growth Strategy / Value Proposition Guntur and Warangal, India
LATAM Airlines Airlines Brand Strategy Chile; Peru; Brazil; Miami, FL; San Francisco, CA; Los Angeles, CA; New York, NY
LATAM Airlines Airlines Market Trend Analysis / Market Strategy Santiago, Chile
LATAM Airlines Airlines Strategic Resource Allocation Santiago, Chile
LATAM Airlines Airlines Segment Prioritization / Value Proposition Santiago, Chile; Buenos Aires, Argentina; Bogota, Colombia
Liberia Business Association UNDP Liberia and UNDP Istanbul Economic Development Gap Analysis / Opportunity Identification Monrovia and Liberia
LipoGreen Ltd. Chemicals Market Entry Analysis and Strategy Israel; Subteam travel to domestic U.S. locations
Medasense Biometrics Ltd. Medical Technology Market Entry Analysis and Strategy Israel; Subteam travel to domestic U.S. locations
Medplus India Retail Pharmacy Operations Analysis India
MobiWize Solutions Ltd Fuel Technology Market Entry Analysis and Strategy Israel; Subteam travel to domestic U.S. locations
The Procter & Gamble Co. Consumer Goods Go-to-Market / Channel Analysis / Benchmarking Mumbai, India
Rainforest Expeditions Hospitality Operations / Cost Analysis Lima, Cusco, and Puerto Maldonado, Peru
Rainforest Expeditions Hospitality Business Plan / Financial Projections Lima, Cusco, and Manu, Peru
Rainforest Expeditions Hospitality Marketing / Sales Plan Lima, Cusco, and Puerto Maldonado, Peru
Restaurant Technologies Inc. Hospitality Market Entry Strategy Detroit, MI; Mendota, MN; Subteam travel to Germany and United Kingdom
Riders for Health Healthcare Market Landscape Assessment / Product Strategy Lusaka and Chipata, Zambia
Shui On Technology Strategic Plan Shanghai, China
Teknosa Retail Integration Strategy / Business Modeling Istanbul, Turkey
The City of Antalya Government Business Model Antalya, Turkey