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The Michigan Ross Difference

At Michigan Ross, we believe fundamentally in the importance of not just giving you world-class knowledge but also giving you the skills and confidence to leverage that knowledge immediately in your work.

Michigan Ross pioneered action-based learning more than 20 years ago and continues to be a world leader in this most effective method of advanced business education. Since 1992, Michigan Ross students have executed more than 1900 consulting projects for more than 930 organizations worldwide.

The Executive Multidisciplinary Action Projects course (ExecMAP), the culmination of our commitment to action-based learning, is often the highlight of EMBA students' experience at Michigan Ross. Through ExecMAP, you'll gain new experience to leverage in your career, and you'll hone and perfect your skills applying classroom knowledge to the real world.

Action, Relevance, Results

You'll select a project from a variety of options* and then work with your team over four months to apply academic concepts and critical thinking to solve a sophisticated and complex issue. Project types include:

  • Market entry strategy
  • Corporate growth
  • New business venture
  • Complex financial modeling
  • Product launch
  • Risk assessment

At the conclusion of the project, you'll present your team's analysis and recommendations to both the sponsor and Michigan Ross faculty. Corporate partners around the world laud the innovation Michigan Ross students and faculty bring to their organizations via ExecMAP. Recent teams have enabled breakthrough science to reach the consumer marketplace, initiated growth opportunities for technology startups, and developed strategies to create jobs for women in war-torn countries.

Career Catalyst

The variety and nature of projects gives you the ideal opportunity to gain new experience to leverage in your career. Students often use ExecMAP to explore a new industry or function. Some use it to enhance their global business knowledge. Others use it to explore entrepreneurship.

As a student, you also have the opportunity to sponsor a project yourself. By doing this, you can gain the benefits of EMBA ExecMAP consulting on a project at your organization, or you can use ExecMAP to launch a startup of your own.

Project Sponsors

Sponsors include multinational corporations, small businesses and startups, international incubators, and nongovernmental organizations. Recent sponsors include:

  • Amcor, Michigan
  • Bay Area Discovery Museum, California
  • Bridgestone Tire, Tennessee
  • Cameron Health, California
  • Carbon Disclosure Project, U.K.
  • Carlyle Group/Sinorgchem, China
  • Habitat for Humanity International, Slovakia
  • Impro, Wuxi, China
  • Make-A-Wish Foundation, Arizona
  • Mattel, New York
  • McKesson, Pennsylvania
  • Pixcell, Israel
  • Pollogen, Israel
  • United Bank and Trust, Michigan
  • Woodward Inc., Colorado and China

* Travel is required for some projects but not all.

Mike Phillips, M.D.

Vice Chairman, Imaging Institute
Cleveland Clinic

Amy Sparks

Soundtech, Inc.

Josh Jepsen

Accounting Manager
John Deere