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Educational Advantage
Michigan's Ross School of Business BBA Program is committed to strengthening your analytical skills
through integrated coursework, case studies and action-based learning. As a
future business leader, Michigan’s enriching curriculum provides you with the
confidence to excel in the world’s fluid business environment. The BBA Program
will provide students with a strong foundation in all functional business
disciplines and access to a wide array of complementary electives within the
Ross School of Business or in other university departments. The BBA curriculum will
broaden your understanding of business, while integrating your liberal arts and
professional education.The transition from the two-year BBA Program to the
new three-year BBA Program will allow for better sequencing of courses to
strengthen foundational business skills. Additionally, while spreading a
rigorous academic program over three years instead of two, it will allow for
students to customize their BBA experience and take full advantage of other educational opportunities such as
additional capstone courses and the ability to earn a double major.
The program requires completion of select core courses, although flexibility is
built in to enable you to fully pursue your objectives. In your final year, for
example, a capstone senior seminar synthesizes your liberal arts and BBA
training through a collaborative year-long research assignment. There will be
additional opportunities to co-create your BBA experience such as study abroad
and personal and professional development workshops.
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