|
 MAP
provides a top-quality learning experience for both students and
companies. Ross students have completed nearly 1,340 projects at more
than 675 organizations since 1992. Through MAP, student teams work full-time with
companies on projects that test students' skills, produce valuable
information for sponsors, and stimulate exchanges that benefit scholars
and business practitioners alike.
MAP is integrated into
the core curriculum for academic credit and is conducted under the
guidance of faculty advisors. As the final course
before graduating, Asia Global MBA students are given the opportunity to
integrate the concepts they have acquired through their academic career
to design or improve a business process or provide the solution to a
problem that ultimately produces valuable information for
client-sponsors.
With their MBA coursework behind them and an average of 9 years
managerial level experience before joining the program, teams of 4 to 6
Global MBA students successfully manage project scopes considerably
broader than that of a typical internship.
Primary Objectives
MAP Schedule (Class of 2010, tentative)
|
|
Date |
Event |
|
|
March 5, 2010 |
Project proposals due to gmbamap@umich.edu |
|
|
March 15 |
Proposals delivered to students for bidding |
|
|
March 29 |
MAP assignments announced |
|
|
May
10 |
First day of project; teams report to company |
|
|
June
24 |
Final presentations to the faculty team |
|
|
June
25 - July 2 |
Final presentations at sponsor site |
|
|
Examples of Past
Projects
-
Brand Image Development
-
Cash Flow Modeling
-
Competitor
Analysis
-
Employee Retention
Strategy
-
Expansion Strategy
-
Feasibility Study
-
Financial Modeling
-
Market Entry Strategy
-
Merger and Acquisition Process
-
New Product Development
-
Operational Analysis
-
Pricing Strategy
-
Product Launch and Distribution
-
Risk Analysis
-
Strategic Analysis
Sponsor Benefits
-
Sponsors receive top-notch findings and recommendations from MBA students
who have diverse skills, leading edge knowledge, broad backgrounds, and
substantial work experience within leading Asian companies.
-
MAP
teams incorporate analytical tools and methods used at the Ross School of
Business that are not often available within sponsoring organizations.
-
MAP
sponsors have an opportunity to further their relationship with the Ross
School of Business through additional partnering programs.
-
MAP
involves minimal cost to the sponsoring organization.
|
|
