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Xun (Brian)  Wu

Xun (Brian) Wu

Assistant Professor of Strategy



Ph.D., University Of Pennsylvania

Xun (Brian) Wu is an Assistant Professor of Strategy at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania prior to joining the Ross School of Business in 2007. Brian Wu's work focuses on the interactions of firm capabilities, corporate strategy, and industry evolution. This research addresses issues such as market entry, corporate diversification, firm innovation, and entrepreneurship. His work has been published or is forthcoming in Management Science and Strategic Management Journal. His research has also been recognized with several awards, including the AOM Technology and Innovation Management (TIM) Division Stephan Schrader Best Conference Paper Award and the US Small Business Administration Best Student Paper Award. In addition, his dissertation is a finalist for the INFORMS Organization Science Dissertation Proposal Competition. He was nominated for the Ross Junior Faculty Research Award, was a runner-up for the Academy of Management Technology and Innovation Management Division Past Chairs Emerging Scholar Award, and won the 3M Non-tenured Faculty Award.

Xun (Brian) Wu
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R4388

Phone: (734) 647-9542
Fax: (734) 764-2555
E-Mail: wux@umich.edu
Personal Site



Working Papers
Strategy Web Site