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Xun (Brian)  Wu

Xun (Brian) Wu

Sanford R. Robertson Assistant Professor of Strategy



Ph.D., University Of Pennsylvania

Xun (Brian) Wu is an Assistant Professor of Strategy at the Ross School of Business at the University of Michigan. He received his B.S. from Tsinghua University in China, M.Sc. from National University of Singapore, and Ph.D. from the Wharton School at the University of Pennsylvania prior to joining the Ross School of Business in 2007.

His research examines the role of firm capabilities in influencing the dynamics of corporate scope and the evolution of industries. His work can be organized into two streams, with the first stream related to firmsí strategies for reconfiguring their business portfolios in dynamic environments, and the second related to industry evolution driven by entry, exit, and incumbent adaptation. These two streams are linked by a common concern with how competitive advantage is created and destroyed when industry landscapes are reshaped by economic, technological, and institutional factors.

His work has been published or is forthcoming in Management Science, Organization Science, and Strategic Management Journal, and has been recognized with the US Small Business Administration Best Student Paper Award, AOM Technology and Innovation Management Division Stephan Schrader Best Conference Paper Award, INFORMS Organization Science Dissertation Proposal Competition Award (finalist), AOM Technology and Innovation Management Division Past Chairs Emerging Scholar Award (runner-up), 3M Nontenured Faculty Award, and Sanford R. Robertson Assistant Professorship (school-wide junior faculty award that recognizes career achievement and outstanding performance in research and teaching). He served on the Research Committee (2010-12), and is serving on the Executive Committee (2013-15), of the AOM Business Policy and Strategy Division. He was elected as Representative at Large for the Corporate Strategy Interest Group and the Behavioral Strategy Interest Group of the Strategic Management Society (2014-16).

Xun (Brian) Wu
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R4388

Phone: (734) 647-9542
Fax: (734) 764-2555
E-Mail: wux@umich.edu
Personal Site
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Working Papers | Faculty Vita
Strategy Web Site