Marketing faculty engage in impactful, multi-disciplinary, problem oriented academic research. Our research provides new understanding in marketing and related fields. Marketing faculty research is brought into the classroom where it is used to frame, understand, and contribute to better business practices.

In addition to contributing to knowledge and methods in these areas, our work frequently provides direct benefit to businesses across a wide range of industries, individual consumers and consumer groups, and government and public policy makers. Our expertise and input is regularly sought after by leading corporations, governments, and international media including the New York Times, The Wall Street Journal, and the Financial Times.

Marketing faculty focus both broadly and deeply on complex questions that advance the science and practice of the field. Using state-of-the-art theoretical frameworks and methodological tools, they conduct research that is often multidisciplinary or cross-cultural in the following areas, among others:

Faculty Research Areas of Expertise
Recent Publications
Working Papers

Research themes include:

      advertising and branding
      consumer decisions, preferences
          and choices
      customer satisfaction and loyalty
      channels and distribution systems
      development of better methods
          for marketing research and modeling
      pricing and promotions
      retailing
      marketing of services
      marketing to older consumers
      marketing issues in emerging markets
      marketing strategy and management
      new approaches to creating
          customer value
      social and reference group influences
          on consumer choice
      visual persuasion