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For Current and Prospective Ph.D. Students with an Interest in Marketing
For more information scroll down or click the following links
Our Ph.D. students are nationally recognized individuals with a wide range
of research interests, specializing in behavioral, managerial, and
quantitative areas of marketing inquiry. Like our faculty, the Marketing
Ph.D. students regularly are awarded grants and publish in the primary
journals in the marketing field.
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contact |
research interests |
expected year of completion
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Sinem Atakan |
sinem@umich.edu |
Endowment effect
and self esteem |
2010 |
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Nilufer Aydinoglu |
nilufera@bus.umich.edu |
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Elea Feit |
efeit@umich.edu |
Consumer choice modeling, conjoint analysis, &
applications to new product design. |
2009 |
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Desmond Lo |
hofulo@umich.edu |
Contracting issues in distribution channels: vertical
restrictions between manufacturers and wholesalers/retailers; sales force
compensation and sales authority delegation. I mainly use New
Institutional Economics as analytical tools and classical econometrics as
empirical methods |
2008 |
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Hiroshi Onishi |
hohnishi@sa.uno.ne.jp
hohnishi@umich.edu
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Advertising effectiveness, Dynamic models of Advertising, Statistical
Marketing Models, Econometrics and Bayesian Statistics
Current work
Interaction Effect between Nonprice
Advertising and Price Promotion |
2010 |
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Thales Teixeira |
teixeira@bus.umich.edu
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eye tracking, bayesian methods,
stochastic processes, machine learning methods, TV advertising
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2009 |
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Yu Wang |
yuwz@umich.edu |
Analytical modeling,
experimental economics, mechanism design |
2007 |
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Jing Xu |
jingx@bus.umich.edu
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Hedonic expectations, memories, and
consumption-related experience
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2007 |
After completing their graduate work, our Ph.D. students go on to become
active researchers and teachers in the marketing field. Most go on to
take positions at leading business schools and research institutions.
Marketing Department Seminar
Series Articles, Schedule, and Information
The Decision
Consortium (Frank Yate's Seminar and May Conference)
Behavioral Lab
Information
Association for Consumer Research
Society for Consumer Psychology
Society for Marketing Science
American Marketing Association
Marketing Science Institute
The Ross School of Business
offers a Ph.D. in Business Administration. A Ph.D. from the marketing
department at Ross prepares students to become leading academic researchers in
the field of marketing.
Each year the marketing
department enrolls from 2 to 6 students to begin study for the Ph.D. The
process is highly competitive.
For more information about the marketing Ph.D.
program
click here.
For
admissions information and more details about Ross Ph.D. programs
click here.
Marketing Department Home
Ross School of Business Home
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