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The BBA Marketing Program offers a distinctive experience incorporating case-based methods of instruction into courses. This training allows BBA students to learn and apply key concepts from real-life examples, better preparing them for careers in marketing. Their studies and class experiences enable students to gain a broader understanding of brand equity, customer relationships, sales teams, distribution systems and pricing structures, and other key aspects of marketing. Students acquire a broad range of skills in marketing management and can go on to strengthen their expertise in a number of areas such as consumer behavior, research methods and advertising.
 BBA Marketing Course Descriptions
 BBA Marketing Career Path
 BBA Marketing Elective Course Schedule
Ross School Academic Calendar
University Schedule of Classes
BBA Marketing Club
 Entertainment & Media Club
Luxury Goods & Retail Club
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Ross School of Business students congregate in the Davidson Winter Garden, which features a three-story atrium flooded with natural light. Team-based projects are at the core of Ross coursework. This space provides a central point of community that encourages interaction, discourse, and collaboration. |
