Marketing Faculty Research

The faculty of the marketing department at the Stephen M. Ross School of Business are active in conducting primary research to expand knowledge of marketing theory and practice. Areas of inquiry include consumer research and decision making, marketing strategy and tactics, and methods of analysis and measurement.

For more information scroll down or click the following links

• Marketing Faculty Areas of Inquiry and Research Expertise
• Academic Organizations
• Journals Where Our Research is Published
• Research Centers, Institutes, and Consortia
• Books and Texts by Our Faculty

Marketing Faculty Areas of Inquiry and Research Expertise

Our faculty members are recognized experts in many areas of marketing theory and research methods.  Below is a list of topics of inquiry and expertise of our faculty (Click on faculty names for more information).

 

Advertising	Rajeev Batra, Tom Kinnear, Claude Martin, Christie Nordhielm, Tim O’Day
Advertising models	Fred Feinberg
Attitudes and preferences	Andy Gershoff, Christie Nordhielm, Norbert Schwarz
Bayesian estimation	Anocha Aribarg, Fred Feinberg, Peter Lenk
Betrayal	Andy Gershoff
Branding and brand management	Anocha Aribarg, Rajeev Batra, Andy Gershoff, Christie Nordhielm
Cable franchise renewals	Claude Martin
Choice under uncertainty	Fred Feinberg, Andy Gershoff
Cognitive aging	Carolyn Yoon
Cognitive neuroscience	Carolyn Yoon
Consumer and decision neurosciences	Carolyn Yoon
Consumer decision making and choice	Christina Brown, Katherine Burson, Andy Gershoff, Christie Nordhielm, Norbert Schwarz, Frank Yates
Consumer price index	Claus Fornell
Consumer promotions	Aradhna Krishna
Consumer spending	Claus Fornell
Consumers' calibration	Katherine Burson, Andy Gershoff
Consumers' assessment of ability	Katherine Burson
Cross cultural issues	Aradhna Krishna, Frank Yates, Carolyn Yoon
Customer assets	Claus Fornell
Customer relationship management	Venkatram Ramaswamy
Customer satisfaction	Eugene W. Anderson, Claus Fornell, Tom Kinnear
Customer service	Claus Fornell
Distribution channels	Mrinal Ghosh, Claude Martin
Econometric modeling	Anocha Aribarg, Fred Feinberg
Economic growth	Claus Fornell
Entrepreneurship	Tom Kinnear
Forecasting models	Fred Feinberg, Peter Lenk
Game theory	Mrinal Ghosh
Group decision making	Anocha Aribarg
Hedonic psychology	Norbert Schwarz
Impression management	David Wooten
Inter-firm relationships	Mrinal Ghosh
Interpersonal evaluation	Katherine Burson, Andy Gershoff
Marketing research	Claude Martin
Measurement	Claus Fornell
Metacognition	Christina Brown, Andy Gershoff
Non-profit marketing and fair trade	Aradhna Krishna
Pricing	Aradhna Krishna
Response to repetition	Christie Nordhielm
Response to visual stimuli	Aradhna Krishna, Christie Nordhielm
Retail marketing	Aradhna Krishna, Claude Martin
Sales and sales management	Follett Carter
Self assessment	Katherine Burson, Andy Gershoff
Self-perceptions	Katherine Burson
Self-protection	Katherine Burson
Sequential choice	Christina Brown, Fred Feinberg
Service productivity	Claus Fornell
Shareholder value	Claus Fornell
Smoking behavior	Claude Martin
Social influence	David Wooten
Stock market investing	Claus Fornell
Trade promotions	Aradhna Krishna
Trademarks and trade dress	Claude Martin
Trust and fairness	Andy Gershoff
Word-of-mouth	Andy Gershoff

 

Academic Organizations

The marketing faculty are active members in a number of academic societies and regularly attend associated conferences to present their current work. Below is a partial list with links to these associations.

Association for Consumer Research
Society for Consumer Psychology
Society for Marketing Science
American Marketing Association
Marketing Science Institute  

 

Journals Where Our Research is Published

Our faculty regularly publish their work in the top peer reviewed marketing journals. Many of our faculty have served, and continue to serve, as editors, associated editors, and review board members for these publications. Below is a list of journals with associated links where our work appears.

Journal of Marketing Research
Journal of Consumer Research
Journal of Consumer Psychology
Journal of Advertising
Marketing Letters
Journal of Retailing
Journal of Marketing
Marketing Science
Management Science
Journal of Personality and Social Psychology
Organizational Behavior and Human Decision Processes
Journal of Health Psychology
Psychology and Aging
Journal of Economic Psychology
Journal of the American Statistical Association

 

Research Centers, Institutes and Consortia

Research centers typically provide special funding and resources for the purpose of generating knowledge, understanding of specific problems or areas of inquiry.  The marketing department is home to and affiliated with a number of centers, institutes, and consortia.  Click on the links below for more information.

 

• The American Customer Satisfaction Index
• The Decision Consortium
• The National Quality Research Center
• The Yaffe Center for Persuasive Communication
• The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies

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