Marketing Faculty Research
The faculty of the marketing department at the Stephen M. Ross School of
Business are active in conducting primary research to expand knowledge of
marketing theory and practice. Areas of inquiry include consumer research and
decision making, marketing strategy and tactics, and methods of analysis and
measurement.
For more information scroll down or click the following links
Our faculty members are recognized experts in many areas
of marketing theory and research methods. Below is a list of topics of
inquiry and expertise of our faculty (Click on faculty names for more
information).
|
Advertising |
Rajeev Batra,
Tom Kinnear,
Claude Martin,
Christie Nordhielm,
Tim O’Day |
|
Advertising models |
Fred Feinberg |
|
Attitudes and preferences |
Andy Gershoff,
Christie Nordhielm,
Norbert Schwarz |
|
Bayesian estimation |
Anocha Aribarg,
Fred Feinberg,
Peter Lenk |
|
Betrayal |
Andy Gershoff |
|
Branding and brand management |
Anocha Aribarg,
Rajeev Batra,
Andy Gershoff,
Christie Nordhielm |
|
Cable franchise renewals |
Claude Martin |
|
Choice under uncertainty |
Fred Feinberg,
Andy Gershoff |
|
Cognitive aging |
Carolyn Yoon |
|
Cognitive neuroscience |
Carolyn Yoon |
|
Consumer and decision neurosciences |
Carolyn Yoon |
|
Consumer decision making and choice |
Christina Brown,
Katherine Burson,
Andy Gershoff,
Christie Nordhielm,
Norbert Schwarz,
Frank Yates |
|
Consumer
price index |
Claus Fornell |
|
Consumer promotions |
Aradhna Krishna |
|
Consumer spending |
Claus Fornell |
|
Consumers' calibration |
Katherine Burson,
Andy Gershoff |
|
Consumers' assessment of ability |
Katherine Burson |
|
Cross cultural issues |
Aradhna Krishna,
Frank Yates,
Carolyn Yoon |
|
Customer assets |
Claus Fornell |
|
Customer
relationship management |
Venkatram Ramaswamy |
|
Customer satisfaction |
Eugene W. Anderson,
Claus Fornell,
Tom Kinnear |
|
Customer service |
Claus Fornell |
|
Distribution channels |
Mrinal Ghosh,
Claude Martin |
|
Econometric modeling |
Anocha Aribarg,
Fred Feinberg |
|
Economic growth |
Claus Fornell |
|
Entrepreneurship |
Tom Kinnear |
|
Forecasting models |
Fred Feinberg,
Peter Lenk |
|
Game theory |
Mrinal Ghosh |
|
Group decision making |
Anocha Aribarg |
|
Hedonic psychology |
Norbert Schwarz |
|
Impression management |
David Wooten |
|
Inter-firm relationships |
Mrinal Ghosh |
|
Interpersonal evaluation |
Katherine Burson,
Andy Gershoff |
|
Marketing research |
Claude Martin |
|
Measurement |
Claus Fornell |
|
Metacognition |
Christina Brown,
Andy Gershoff |
|
Non-profit marketing and fair trade |
Aradhna Krishna |
|
Pricing |
Aradhna Krishna |
|
Response to repetition
|
Christie Nordhielm |
|
Response to visual stimuli |
Aradhna Krishna,
Christie Nordhielm |
|
Retail marketing |
Aradhna Krishna,
Claude Martin |
|
Sales and sales management
|
Follett Carter |
|
Self assessment
|
Katherine Burson,
Andy Gershoff |
|
Self-perceptions
|
Katherine Burson |
|
Self-protection
|
Katherine Burson |
|
Sequential choice |
Christina Brown,
Fred Feinberg |
|
Service
productivity |
Claus Fornell |
|
Shareholder
value |
Claus Fornell |
|
Smoking behavior |
Claude Martin |
|
Social influence
|
David Wooten |
|
Stock
market investing |
Claus Fornell |
|
Trade promotions |
Aradhna Krishna |
|
Trademarks and trade dress |
Claude Martin |
|
Trust and fairness |
Andy Gershoff |
|
Word-of-mouth
|
Andy Gershoff |
The marketing faculty are active members in a number of
academic societies and regularly attend associated conferences to present
their current work. Below is a partial list with links to these associations.
Association for Consumer
Research
Society for Consumer Psychology
Society for Marketing Science
American Marketing Association
Marketing Science Institute
Our faculty regularly publish their work in the top peer
reviewed marketing journals. Many of our faculty have served, and continue to
serve, as editors, associated editors, and review board members for these
publications. Below is a list of journals with associated links where our work
appears.
Journal of Marketing Research
Journal of Consumer Research
Journal of Consumer Psychology
Journal of Advertising
Marketing Letters
Journal of Retailing
Journal of Marketing
Marketing Science
Management Science
Journal of Personality and Social Psychology
Organizational Behavior and Human Decision Processes
Journal of Health Psychology
Psychology and Aging
Journal of Economic Psychology
Journal of the American Statistical Association
Research centers typically provide special funding and
resources for the purpose of generating knowledge, understanding of specific
problems or areas of inquiry. The marketing department is home to and
affiliated with a number of centers, institutes, and consortia. Click on the
links below for more information.
Marketing Department Home
Ross School of Business Home
|
|
