| |
course |
name |
Fall
2005
A |
Fall
2005
B |
Winter
2006
A |
Winter
2006
B |
Spring
2006 |
Summer
2006 |
| MBA |
|
MKT601 |
STRATEGIC MARKETING PLANNING |
 =3
 =1 =1 |
|
|
|
|
|
|
MKT603 |
STRATEGIC BRAND
MANAGEMENT |
|
=2
=1 |
|
|
|
|
|
MKT605 |
CUSTOMER
ASSET MANAGEMENT |
|
|
|
=1 |
|
|
|
MKT607 |
DISTRIBUTION
SYSTEMS |
=1 |
|
|
|
|
|
|
MKT608 |
PRICING STRATEGY AND TACTICS |
=2
=1 |
|
|
|
|
|
|
MKT609 |
DESIGNING AND MANAGING THE SALES TEAM |
|
|
=1 |
|
|
|
|
MKT610 |
MANAGEMENT OF SALES OPERATIONS |
|
|
|
|
|
|
|
MKT611 |
ADVERTISING MANAGEMENT |
=1 |
|
|
|
|
|
M612 |
RETAIL
MANAGEMENT &
TRADE MARKETING |
|
|
=1
=1 |
|
|
|
MKT613 |
CONSUMER BEHAVIOR |
|
|
=2 |
=1 |
|
|
|
MKT614 |
SOCIAL MARKETING |
|
|
=1 |
|
|
|
|
MKT615 |
INTERNATIONAL MARKETING MANAGEMENT |
|
|
|
|
|
|
|
MKT616 |
INDUSTRIAL MARKETING |
|
|
|
|
|
|
|
MKT619 |
MARKETING
RESEARCH: DESIGN AND ANALYSIS I |
|
|
=1
=1 |
|
|
|
|
MKT620 |
MARKETING
RESEARCH: DESIGN AND ANALYSIS II |
|
|
|
=1
=1 |
|
|
|
MKT621 |
ADVANCED ADVERTISING DEVELOPMENT |
|
|
=2 |
|
|
|
|
MKT623 |
SERVICES MARKETING MANAGEMENT |
|
|
|
|
|
|
|
MKT624 |
CO-CREATING
VALUE WITH
CUSTOMERS |
=1 |
|
|
|
|
|
MKT625 |
INNOVATION
AND NEW PRODUCTS LEADERSHIP |
=1 |
|
|
|
|
|
MKT626 |
PROBLEMS IN
BUSINESS TO BUSINESS MARKETING |
|
|
|
=1 |
|
=1 |
|
MKT630 |
DECISION
MODELS FOR MARKETING |
|
|
|
=2
=1 |
|
|
