Back to Section Homepage Back to Academics
Link Academic Departments
Link All Course Descriptions
Link My iMpact  
To Executive Education
To Kresge Library
Richard P. Bagozzi

Richard P. Bagozzi

Dwight F. Benton Professor of Behavioral Science in Management; Professor of Clinical, Social and Administrative Science, College of Pharmacy

MA, University Of St. Thomas
PhD, Northwestern University
MBA, Wayne State University
BSEE, Kettering University
MS, University Of Colorado

Honoris Causa, University Lausanne, Switzerland 2001

Honoris Causa, University of Antwerp, Belgium 2008

Honoris Causa, Norwegian School of Economics (NHH), Norway 2011

Senior Fulbright Hays Research Scholar, University of the Saarlandes, Germany 1981-1982

Distinzione onorifica di 

UFFICIALE dell’Ordine, “Al Merito della Repubblica Italiana” 1998 


Medal of Science, University of Bologna, Italy, 2013

Professor Bagozzi does basic research into human emotions, decision making, social identity, ethics, and action.  This work has been applied to the study of consumers, patients, doctors, salespersons, managers, military officers, and organizations.  He also does research into multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. The methods he uses include experimentation, survey research, and qualitative research. Recently he has investigated biological bases of manager and consumer behavior by use of fMRI analyses to study neuroscience processes, genetic, and hormonal methods.

Richard P. Bagozzi
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R4366

Phone: (734) 647-6435
Google Scholar Site

Working Papers | Faculty Vita
Marketing Web Site