Back to Section Homepage Back to Academics
Link Academic Departments
Link All Course Descriptions
iMpact
LOGIN
Link My iMpact  
To Executive Education
To Kresge Library
Rajeev Batra

Rajeev Batra

Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication;



Ph.D., Stanford University
M.S., University Of Illinois
MBA, Indian Institute Of Management
B.A., University Of Delhi

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.


Rajeev Batra
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5336

Phone: (734) 764-0118
Fax: (734) 936-8716
E-Mail: rajeevba@umich.edu
Google Scholar Site



Working Papers | Faculty Vita
Marketing Web Site