Marketing Faculty Areas of Inquiry and Research

Our faculty members are recognized experts in many areas of marketing theory and research methods. Below is a list of topics of inquiry and expertise of our faculty (Click on faculty names for more faculty information).

Advertising Models	Fred Feinberg, Puneet Manchanda
Attitudes and Preferences	Rick Bagozzi, Richard Gonzalez, Norbert Schwarz
Bayesian Estimation	Anocha Aribarg, Fred Feinberg, Richard Gonzalez, Peter Lenk, Puneet Manchanda
Branding and Brand Management	Anocha Aribarg, Rajeev Batra, Sriram Srinivasaraghavan
Choice Under Uncertainty	Fred Feinberg, Richard Gonzalez, Puneet Manchanda, A. Yesim Orhun, Sriram Srinivasaraghavan
Co-Creation	Venkatram Ramaswamy
Cognitive Aging	Richard Gonzalez, Carolyn Yoon
Cognitive Neuroscience	Carolyn Yoon, Rick Bagozzi
Consumer and Decision Neurosciences	Richard Gonzalez, Scott Rick, Carolyn Yoon
Consumer Decision Making and Choice	Christina Brown, Katherine Burson, Richard Gonzalez, Scott Rick; Norbert Schwarz, Frank Yates
Consumer Promotions	Aradhna Krishna
Consumer Spending	Scott Rick
Consumers' Calibration	Katherine Burson
Consumers' Assessment of Ability	Katherine Burson
Cross Cultural Issues	Aradhna Krishna, Frank Yates, Carolyn Yoon
Customer Relationship Management	Puneet Manchanda
Customer Satisfaction	Tom Kinnear
Decision Making	Katherine Burson, A. Yesim Orhun
Dynamic Models	Puneet Manchanda, Sriram Srinivasaraghavan
Econometric Modeling	Anocha Aribarg, Fred Feinberg, Puneet Manchanda, Sriram Srinivasaraghavan
Emotion	Rick Bagozzi, Richard Gonzalez, Scott Rick, Norbert Schwarz
Entrepreneurship	Tom Kinnear
Forecasting Models	Fred Feinberg, Richard Gonzalez, Peter Lenk, Puneet Manchanda
Group Decision Making	Anocha Aribarg, Rick Bagozzi, Richard Gonzalez
Healthcare	Rick Bagozzi, Brent McFerran
Hedonic Psychology	Norbert Schwarz, Richard Gonzalez
Impression Management	David Wooten
Interpersonal Evaluation	Katherine Burson
Interpersonal Relationships	Scott Rick
Marketing Mix Models/Response Models	Puneet Manchanda, A. Yesim Orhun
Measurement	Rick Bagozzi, Richard Gonzalez
Metacognition	Christina Brown, Norbert Schwarz
Non-profit Marketing and Fair Trade	Aradhna Krishna
Optimal Product Decisions	A. Yesim Orhun
Optimal Resource Allocation	Puneet Manchanda, Sriram Srinivasaraghavan, A. Yesim Orhun
Pharmaceutical Marketing	Puneet Manchanda
Pricing	Aradhna Krishna, Puneet Manchanda, Sriram Srinivasaraghavan, A. Yesim Orhun
Response to Visual Stimuli	Aradhna Krishna
Retail Marketing	Aradhna Krishna, Claude Martin, A. Yesim Orhun
Sales and Sales Management	Follett Carter, Rick Bagozzi
Self Assessment	Katherine Burson
Self Control	Scott Rick, Brent McFerran
Self-Perceptions	Katherine Burson
Sequential Choice	Christina Brown, Fred Feinberg, Richard Gonzalez
Service Productivity	Claes Fornell
Social Identity	Rick Bagozzi, Brent McFerran
Social Influence	Richard Gonzalez, Brent McFerran, David Wooten
Social Media/Consumer Generated Media	Puneet Manchanda
Structural Equation Modeling	Rick Bagozzi, Richard Gonzalez
Targeting/One-To-One Marketing	Puneet Manchanda
Technology Products	Puneet Manchanda, Sriram Srinivasaraghavan
Trade Promotions	Aradhna Krishna
Word of Mouth Marketing	Puneet Manchanda