Department of Marketing

The Marketing Area at the Stephen M. Ross School of Business at the University of Michigan is ranked among the top in the world in terms of the caliber of the students we train and the research we conduct. Our broad and deep faculty strength allows us to teach most aspects of marketing, including advertising, branding, business to business marketing, consumer behavior, customer satisfaction and retention, distribution strategies, marketing models, marketing research, marketing strategy, new-product development, promotion, pricing, sales management, services marketing, trade marketing and retail management.

Research

Marketing Area faculty engage in impactful, multi-disciplinary, problem oriented research for the benefit of academics, managers, and society at large. For a complete list of faculty research topics, please browse the individual marketing faculty web pages. This research is published in leading academic journals and in books, and is brought into the classroom, where it is used to frame, understand, and contribute to better business practices.

Teaching

Students enrolled in BBA and MBA degree programs learn marketing concepts and develop valuable marketing skills through lectures, discussions, case studies, group projects and computer simulations. These key building blocks provide preparation for successful careers in marketing, as well as in consulting, corporate strategy, finance, human resources, operations management and entrepreneurship. For a suggested listing of marketing courses for various career paths for BBA and MBA students, please visit the Marketing Department web site Career Path web page.

Students enrolled in PhD programs are prepared to teach and research in leading business schools where they will make original contributions to marketing knowledge.

Affiliations

The Marketing Department is affiliated with several organizations: 

The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of goods and services available to household consumers in the United States. The ACSI is produced by a partnership of the Ross School of Business, American Society for Quality and CFI Group. 

The University of Michigan Decision Consortium is a University-wide distributed center for scholarship on decision-making.

The Yaffe Center for Persuasive Communication is a joint venture of the Ross School of Business and the School of Art & Design.  This collaborative, cross-disciplinary center is dedicated to the study of persuasive mass communication in all its forms and media. It conducts courses for students as well as conferences and workshops for practitioners and scholars.

Click here to visit the Marketing Department web site.