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Yan Huang

Yan Huang

Assistant Professor of Technology and Operations, Stephen M Ross School of Business

Ph.D., Carnegie Mellon University
B.Sc., Tsinghua University

Yan Huang is an Assistant Professor of Technology and Operations in the Stephen M. Ross School of Business at the University of Michigan. She received her Ph.D. in Information Systems and Management from Carnegie Mellon University and holds a Bachelorís degree from Tsinghua University.

Yan is interested in studying how firms can use information technology innovatively in their business processes. She is especially interested in topics related to crowdsourcing and crowdfunding, social media, business analytics, and digital and mobile marketing. Yan's recent research focuses on addressing the challenges facing practitioners as they leverage crowdsourcing and social media internally and externally to improve productivity and profitability. In her research, she applies quantitative methods to analyze the economic processes that shape participantsí behavior in various forms of enterprise social media and crowdsourcing initiatives, and recommends policies that should lead to greater effectiveness in enterprise use of social technologies.

Yan Huang
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5322

Phone: (734) 647-4267
Fax: (734) 936-8716
Google Scholar Site

Working Papers | Faculty Vita
Technology and Operations Web Site