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Jun Li

Jun Li

Assistant Professor of Technology and Operations

Ph.D., University Of Pennsylvania
B.E., Tsinghua University

Personal Website

Research Interests
Empirical Operations Management
Business Analytics
Pricing and Revenue Management
Consumer Behavior
Competitive Dynamics
Network Analysis
Service Sector
Airline, Hotel, Retailing

Jun Li's main research interests are empirical operations management and business analytics, with special emphases on subjects such as revenue management, pricing, consumer behaviors and economic and social networks. She has worked extensively with large-scale data, including transactions, pricing, inventory and capacity, consumer online search and click stream data in airline and hotel industries. She has won several best paper awards and dissertation award. Her work has also enjoyed coverage by The Economist, New York Times and Forbes.

Jun holds a Ph.D. in Operations Management from The Wharton School, University of Pennsylvania, and a Bachelor in Operations Research and Industrial Engineering from Tsinghua University, China.

Are Consumers Strategic? Structural Estimation from the Air-Travel Industry Forthcoming, Management Science. (with Nelson Granados and Serguei Netessine).
Drivers of Hotel Competition: An Empirical Comparison of Travel Search Engines. (with Serguei Netessine, Sergei Koulayev).
Dynamic Pricing in Online Retailing: From Insight to Implementation. (with Marshall Fisher and Santiago Gallino).
Cyclic Pricing and Strategic Waiting in the Air-Travel Industry: Evidence from Click-Stream Data. (with Serguei Netessine).

Media Coverage
Searching for Rivals. Economists, Sept 20, 2012.
Waging War on Wages. New York Times, Dec 7, 2011.
American Airlines' Bankruptcy: Who Loses? Forbes, Nov 29, 2011.

Honors and Awards
Manufacturing and Service Operations Management Meritorious Service Award, 2013
Management Science Distinguished Service Award, 2013
Finalist, Industry Studies Association Dissertation Award, 2012.
Winner, Manufacturing & Service Operations Management Society Student Paper Competition, 2011.
Third Place, INFORMS Service Section Best Student Paper Competition, 2011.
Third Place, Best Paper Competition Oversea Chinese Scholars Association in Management Science and Engineering, 2011.
Penn Lauder CIBER Grant, 2010.

Jun Li
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R6372

Phone: (734) 763-4612
Fax: (734) 764-2555
Personal Site
Google Scholar Site

Working Papers
Technology and Operations Web Site