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Jun Li
Assistant Professor of Technology and Operations
Ph.D., University Of Pennsylvania
B.E., Tsinghua University
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Research Interests
Empirical Operations Management
Business Analytics
Pricing and Revenue Management
Consumer Behavior
Competitive Dynamics
Network analysis
Service Sector
Airline, Hotel, Retailing
Jun Li's main research interests are empirical operations management and business analytics, with special emphases on subjects such as revenue management, pricing, consumer behaviors and economic and social networks. She has worked extensively with large-scale data, including transactions, pricing, inventory and capacity, consumer online search and click stream data in airline and hotel industries.
She has won several best paper awards. Her work on strategic consumer behavior and its implications for airline revenue management strategies was the winner of 2011 MSOM Student Paper Competition, and third place in INFORMS Service Section Student Paper Competition and Columbia Business Initiatives Best Paper Award. Her dissertation on empirical studies of revenue management practices in air-travel and hospitality industry also won 2011 Penn Lauder CIBER Grant. Her work has also enjoyed coverage by Economists, New York Times and Forbes.
Jun holds a Ph.D. in Operations Management from The Wharton School, University of Pennsylvania, and a Bachelor in Operations Research and Industrial Engineering from Tsinghua University, China.
Papers
Are Consumers Strategic? Structural Estimation from the Air-Travel Industry (with Nelson Granados and Serguei Netessine).
Who are My Competitors? - Let the Customer Decide (with Serguei Netessine).
Partnering with Competitors - An Empirical Analysis of Airline Alliances and Multimarket Competition (with Serguei Netessine).
Media Coverage
Searching for Rivals. Economists, Sept 20, 2012.
Waging War on Wages. New York Times, Dec 7, 2011.
American Airlines' Bankruptcy: Who Loses? Forbes, Nov 29, 2011. |
Jun Li
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
Office Location: R4466
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Phone: (734) 763-4612
Fax: (734) 764-2555
E-Mail: junwli@umich.edu
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Working Papers
| Faculty Vita
Technology and Operations Web Site
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